Discover the earning power of vloggers PewDiePie and Zoella

Undeniably, the most elite YouTube vloggers are the most influential people on social media. As a result, it’s a major platform anyone looking to promote their brand. Unsurprisingly in this age of influencer marketing, more and more brands are looking to work with YouTube stars. In return, the YouTubers such as PewDiePie and Zoella are earning a lot from the sponsored videos they produce.

But what kind of salaries are we talking about here? For years, now, there’s been much speculation as to how much YouTubers really earn. And in particular, the superstar YouTubers – how much do vloggers with millions of subscribers actually get paid?

YouTubers earn

Well, to get a full grasp of a top Youtuber’s salary, let’s take a look at the earning power of two of the world’s most popular YouTubers: PewDiePie and Zoella. Both have several million people subscribed to their respective YouTube channels. As two of the most popular YouTubers on the video sharing platform, international brands are fighting to work with them. And for both of these YouTubers, all of those collaborations have led to incredible financial success…

Meet PewDiePie

So who is PewDiePie? Felix Arvid Ulf Kjellberg, a Swedish video games commentator and comedian who rose to fame via his YouTube channel. Now 27 years old, PewDiePie has been making YouTube videos since 2010, making him one of the original and most established YouTubers. And that is certainly evident from his success.

Even in comparison to other popular YouTubers, PewDiePie has a huge following. For four years now, he has been hailed as the most subscribed user on YouTube. Last year, his subscriber count surpassed 50 million. At present, there are almost 57 million in his so-called ‘Bro Army’.

PewDiePie - Problems of Matching Your Influencers with Your Company Values

PewDiePie’s far-reaching audience makes him a highly influential public figure. And, with influence, a high salary is almost inevitable. Back in 2013, PewDiePie already had a six figure salary to match his six figure subscriber count. The Wall Street Journal speculated that PewDiePie’s earning surpassed $4 million, and the star himself suggested this was largely true.

Now, in 2017, PewDiePie’s annual income likely surpasses $15 million. That’s a seriously impressive salary for a 27-year-old gamer who makes videos on the Internet. So, let’s take a closer look at just how PewDiePie does it. Here are his main revenue streams.



PewDiePie’s YouTube Earnings

The majority of PewDiePie’s income comes from advertisements, which are played before or during his videos. Thanks to the YouTube channel’s huge following, PewDiePie likely earns a seven digit figure from advertisements alone.

PewDiePie maintains that the lion’s share of his income comes from YouTube advertisements and that he rarely works with brands on endorsements. However, when the star does work on marketing campaigns, they are high-profile and well paid. In the past, PewDiePie has worked with international brands like Mountain Dew and Legendary Pictures and has also promoted a number of videos games. These collaborations earn PewDiePie several thousand dollars each time, helping to explain exactly how the YouTuber has become so financially successful.

PewDiePie’s Latest Ventures

According to reports, PewDiePie’s income is continuing to soar. Since 2015, his annual salary has increased by a further 20%. This is all thanks to the star’s latest endeavours, as PewDiePie continues to branch out his career.

For a recent project, PewDiePie turned to the publishing world and authored his first book. ‘This Book Loves You’ was released in 2015, as both a paperback edition and in an e-book format. The book parodies self-help books. It features funny takes on inspirational quotes, capturing the sense of humour PewDiePie’s fans know and love. It’s no surprise, then, that the book was a huge success. The book quickly sold hundreds of thousands of copies and made the New York Times bestseller list, earning PewDiePie a sizeable sum of money.

PewDiePie earnings - book

PewDiePie has also been making new kinds of video content. In 2015, YouTube launched an additional platform: YouTube Red. This is the site’s subscription service. It enables existing YouTube personalities to produce additional video content and allows their fans ad-free access. It didn’t take long for PewDiePie to grasp this new opportunity, as production began on his own YouTube Red series in 2015.

The series, ‘Scare PewDiePie’, built on the content subscribers already knew and loved. On his own YouTube channel, PewDiePie frequently commentates on horror video games. In ‘Scare PewDiePie’, the YouTuber gets a chance to visit the terrifying sets inspired by these games.

The formula proved a winner with fans, who enjoyed PewDiePie’s familiar mash-up of action and comedy. Since the series premiered last year, millions have happily paid to the view the new episodes. All in all, the YouTube Red series helped to cement PewDiePie’s career as the reigning King of YouTube.

Scare PewDiePie earnings

PewDiePie’s Future Financial Success

Since starting his YouTube career seven years ago, PewDiePie has likely earned several hundred million dollars. The star is now living in Brighton, UK, where he continues to produce regular YouTube videos – and is likely continuing to profit from his incredible YouTube career.

PewDiePie logo Bro Army

Meet Zoella

Zoe Sugg, aka Zoella is the newest It Girl – and one of the biggest YouTubers in the world. The British 27-year-old began her YouTube career as a fashion and beauty guru in 2009 but has also branched out into more traditional style vlogs. Essentially, her legion of fans adores pretty much anything she produces. There are now almost 12 million subscribed to her YouTube channel, making her one of the most popular YouTubers in the UK.


This incredible following extends to other social media platforms; Zoella is also hugely popular on Instagram and Twitter. All in all, this makes Zoella an important social influencer, who is able to work on regular high-profile marketing campaigns and embark on a number of independent projects. As a result, she’s doing pretty well for herself financially. Thanks to her various ventures both on and off of her YouTube channel, Zoella is likely raking in more than £50,000 in one month alone. That’s a difficult fact to comprehend, so let’s take a closer look at Zoella’s incredible financial success.

Zoella’s YouTube Earnings

Much like PewDiePie, the vast majority of Zoella’s income comes from advertisements on her YouTube videos. As each video gains over a million views, Zoella is able to earn several thousand pounds from ads alone.

To top up this income, Zoella has also worked on some high-profile marketing campaigns – with international brands like Daniel Wellington, Boohoo and Very. With several million YouTube subscribers, brands are falling over themselves to work with Zoella. As a result, she’s able to earn around £250,000 from each sponsored video. 

Zoella’s Latest Ventures

In addition to her YouTube income, Zoella has a number of other business ventures on the go. All in all, these additional revenue streams help to make the YouTuber even more financially successful.

Zoella is a keen business woman, and she launched her own range of beauty products in 2014. The range is stocked by big brands like Boots and Superdrug and has been rolled out across Europe. The range has been incredibly successful with Zoella’s legion of fans, and new Zoella products are seen as important releases in the beauty world. As a result, Zoella has continued to release new ranges every year. All in all, this independent project has helped the star to earn a steady income outside of YouTube.

Superdrug store zoella

However, Zoella’s biggest success to date has arguably been her writing career. Zoella has written three novels in the ‘Girl Online’ book series. The first novel was crowned the fastest-selling book of 2014, and each subsequent novel has been a bestseller. Overall, Zoella has sold several thousand books so far, leading to incredible financial success and helping the YouTuber to earn a millionaire status.

Zoella's earnings - Girl Online

Zoella’s Future Financial Success

Zoella has invested her incredible income in a property, which is worth over a million pounds. Like fellow YouTube millionaire PewDiePie, she now lives in Brighton, where she is continuing to profit from her incredibly successful career as a YouTuber.

Top YouTubers like PewDiePie and Zoella showcase how a career on YouTube can earn you a superstar’s salary.


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