PMYB Introduced the VOXI Network to the UK with Chromo-Influencers™
Vodafone’s VOXI Network
If you haven’t heard of VOXI yet. It’s a relatively new network that Vodafone introduced to the UK market utilising high profile celebrities, including Anthony Joshua, Dua Lipa and Liam Payne, alongside a number of popular YouTube Chromo-Influencers™ and more. What’s different about VOXI is that they offer unlimited data usage for the most popular social media platforms.
Vodafone’s Campaign Objectives
The main objective of our role in the campaign was to raise the overall awareness of the VOXI launch among 16-25 year olds.
To do so, PMYB identified and managed high profile influencers from the UK and amplified the content while using our famous Social Amplification Software.