Vodafone Case Study: PMYB helped Vodafone launch their new telecommunications network, VOXI
Vodafone’s New VOXI Network
If you haven’t heard of VOXI yet. It’s a new network that Vodafone introduced to the UK market utilising high profile celebrities, including Anthony Joshua, Dua Lipa and Liam Payne, alongside a number of popular YouTube Influencers and more. What’s different about VOXI is that they offer unlimited data usage for the most popular social media platforms.
Campaign Objective for PMYB
The main objective of our role in the campaign was to raise the overall awareness of the VOXI launch among 16-25 year olds. To do so, PMYB identified and managed high profile influencers from the UK and amplified the content while using our famous Social Amplification Software.
The Successful Campaign Results
What we did and who we used
For this Vodafone campaign, we utilised 3 of the most popular UK YouTube influencers from our network, including Calfreezy, JMXFifa and AnEsonGib. The content was then amplified by our network to millions of young people across the UK using our bespoke software.
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