The Twitter Redesign

We are pretty sure you’ve seen the latest Twitter redesign. Nonetheless, Twitter has unveiled a new design for its iOS apps. It enables users to block ads when opening web pages within the social media network’s apps.

The predominantly cosmetic-focused update includes the simplification of its mobile apps, sites and TweetDeck. The aim is to make the social network as user-friendly as possible.

Arguably the most substantial change is that of Twitter’s iOS apps in-app browser. It can now open links using Apple’s Safari view controller. As a result, in-app links will be opened as they would be in the native Safari browser. It will, therefore, feature the ability to block ads and track cookies that the page is attempting to load.

In addition to this, other features will be available within the Twitter applications including autofill which enables users to automatically fill out forms with details saved on their Safari web browser. They can use this feature when browsing the web within the app, without Twitter knowing any of the information.

In-App Ad Blocking

Apple’s Safari view controller makes it easier to read in-app web pages without ads. Users can switch to the Reader mode which eliminates ads from a page. Twitter are also giving users the option to set the app to always open links using Reader mode.

In addition, as the Safari web browser began supporting ad blockers in 2015, those who have already installed an ad block app on their device can use it on Twitter’s in-app browser.The changes include the ability to remove or disable ads, cookies and autoplay videos.

Ad blockers are rapidly increasing in popularity among Internet users – Influencer Marketing could, therefore, be a great solution to this problem for advertisers!

De-cluttering the app

Despite the Safari view controller being the biggest change in the Twitter redesign, other changes have affected the look of the application. Some cosmetic changes include circular profile pictures, bolder type for section headers and more consistent typography.

More functional changes are the redesign of the reply button icon from an arrow to a speech bubble. This is due to some confusion users experienced as highlighted by Twitter VP of design and Research Grace Kim in a blog post.

In addition, to keep things as “live” as possible. The like, retweet and reply count for individual tweets will now automatically update so that the numbers are as accurate as possible.

See how Vodafone have taken ad blocking into their own hands here.


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