January 30, 2019
12 Influencer Marketing Predictions for 2019
It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
January 21, 2019
Product Placement – The Good and the Bad in Influencer Marketing
Influencer Marketing is a very visual entity. The majority of influencers are popular because of the visual content they post online, whether that is photo or video form. As a…
January 10, 2019
YouTube Stories – The Next Big Influencer Marketing Platform
Snapchat was the first social platform that facilitated the ability for you to tell a story in a series of interconnected images (and later videos). Before long Facebook saw benefit…
November 13, 2018
Why You Should Adopt a Multi-Platform Approach to Influencer Marketing
You've probably been advised to opt Instagram as your designated platform for utilising influencers. But this doesn't apply to every marketer. You need to hit up the social platforms which…
January 14, 2019
Will the IGTV App ever make the impact it promised?
When Instagram originally launched in 2010, few could have predicted the app's profound evolution in the past decade. After just one month Instagram had acquired one million users and by…
July 17, 2018
Is Traditional Television Advertising Dying in 2018?
For years television advertising was considered the pinnacle of marketing. Companies that could afford television advertising found themselves gaining more traction than their competitors. Many felt that the ultimate achievement…
