It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
Product Placement – The Good and the Bad in Influencer Marketing
Influencer Marketing is a very visual entity. The majority of influencers are popular because of the visual content they post online, whether that is photo or video form. As a…
YouTube Stories – The Next Big Influencer Marketing Platform
Snapchat was the first social platform that facilitated the ability for you to tell a story in a series of interconnected images (and later videos). Before long Facebook saw benefit…
How Long Your Influencer Video Ads Should be on Each Social Platform
We're PMYB, a leading influencer marketing agency that develops and implements influencer strategies for the biggest brands and most-promising startups across the world. That includes global video social media platform,…
Why You Should Adopt a Multi-Platform Approach to Influencer Marketing
You've probably been advised to opt Instagram as your designated platform for utilising influencers. But this doesn't apply to every marketer. You need to hit up the social platforms which…
Will the IGTV App ever make the impact it promised?
When Instagram originally launched in 2010, few could have predicted the app's profound evolution in the past decade. After just one month Instagram had acquired one million users and by…
Is Traditional Television Advertising Dying in 2018?
For years television advertising was considered the pinnacle of marketing. Companies that could afford television advertising found themselves gaining more traction than their competitors. Many felt that the ultimate achievement…
The Power of Tech Influencers! The power of influencer marketing continues to grow at a rapid pace. As we all know, successful social influencers are already helping to transform the…
Influencer marketing has come a long way in the last three years. And we have seen many clear influencer marketing trends develop. We expect some influencer marketing trends to continue…
PMYB is the Leading Influencer Marketing Agency in the UK. We implement fully managed data-driven Chromo-Influencer™ campaigns for the world’s leading B2C brands.
PMYB pioneered the process of identifying high-performing influencers, Chromo-Influencers™.
Our unique Chromo-Analysis Influencer selection process protects brands from Influencer Fraud and ensures only the most relevant, effective Influencers are used to achieve the highest possible ROI.