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social media Archives - PMYB

strategic narrative emotional brain
Psychology in Advertising
November 26, 2018

How a Strategic Narrative Opens the Emotional Brain

Implementing a Strategic Narrative in Influencer Marketing Everybody connects with stories. We're living them every day and every second. They can bring your brand to life in the eyes of your audience,…
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beating the Instagram algorithm
Influencer Marketing Tips
October 30, 2018

5 Ways Influencers are Beating the New Instagram Algorithm

You're not alone. B2C brands are finding it increasingly difficult to grow their social media followings. And that's mainly due to recent changes in the Instagram algorithm, following close behind…
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instagram shopping
September 6, 2018

The Future of In-App Instagram Shopping

Instagram shopping (also referred to as ‘Shopping on Instagram’ by Instagram) is one of the most innovative features available on the social platform. But Instagram are seemingly about to make…
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#ad influencer marketing
Influencer Marketing NewsInfluencer Marketing Tips
August 24, 2018

STUDY: Why using #Ad in Influencer Marketing Increases Trust & Profit

Don't Fear Labelling #Ad in Influencer Marketing Campaigns It has long been speculated that consumers value transparency from brands. But a recent study has shown exactly how important trust can…
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musically tik tok launch party
August 6, 2018

Tik Tok and Musical.ly are Merging to Form a New Short Video Platform!

 Tik Tok and musical.ly are Merging! It’s official! Our client, the hugely popular global video app, musical.ly has merged with Tik Tok. Our team at PMYB were delighted to be invited to the official…
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IGTV - social media icons on keyboard
Influencer Marketing News
July 9, 2018

How Global Brands are using Instagram’s new long-form video feature, IGTV

When IGTV - Instagram’s new, long-form video feature - first launched a few weeks ago, we knew straight away that it was going to be a big deal. As last month’s…
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IGTV - Instagram Algorithm
June 22, 2018

The New IGTV Instagram 1 Hour Video Feature – All you Need to Know!

IGTV - All You Need to Know! Over the last few years, Instagram - one of the UK’s most popular apps - has been evolving at a remarkably quick pace.…
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Airline brands influencer marketing
Influencer CampaignsInfluencer Marketing Tips
May 29, 2018

3 Airline Brands Flying Ahead of their Competitors through Influencers!

Airline Brands Winning with an Influencer Marketing Strategy! The airline industry has been revitalised over the last few years! In fact, recently, the industry has been celebrating its most lucrative…
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UK travel influencers
Influencer Campaigns
May 25, 2018

7 UK Travel Influencers making big movements in the industry!

UK Travel Influencers are taking the industry by storm! When it comes to the influencer marketing industry, travel remians one of the most prominent niches. Social media users from all…
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