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PMYB Archives - PMYB

Influencer Type Comparison Infographic
Influencer Marketing Tips
June 4, 2019

A Deep Comparison of the Different Types of Influencers

The evolution of social media has empowered many people to creatively express themselves online. Some have small followings which they express themselves to, while others have large followings to showcase…
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Instagram books
Influencer Marketing News
February 18, 2019

Will ‘Instagram Books’ Inspire the Platform’s Future?

Our use of social media is constantly evolving. Instagram began as a photography app and is now one of the biggest social media platforms in the world. With the addition of…
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PMYB team photo
PMYB News
December 17, 2018

PMYB’s 11 Influencer Marketing Highlights from 2018

Our Influencer Marketing Highlights With Christmas fast approaching and 2019 on the horizon, we thought it would be a great time to have a look back at the year and…
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January 14, 2019

Will the IGTV App ever make the impact it promised?

When Instagram originally launched in 2010, few could have predicted the app's profound evolution in the past decade. After just one month Instagram had acquired one million users and by…
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18-25 year old demographic
Influencer Marketing Tips
October 1, 2018

How to Easily Target the 18-25 year old Demographic, Locally, Nationally and Globally!

18-25 Year Olds, a Key Demographic! 18-25 year olds are a key demographic for thousands of brands in countless industries across the world - from music to fashion, and fitness…
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fake followers
Influencer Marketing Tips
June 19, 2018

Unilever Ditches Celebrities with Fake Followers (How to Avoid them)

It’s fair to say that at our influencer marketing agency, PMYB, we’ve been preaching about the problems surrounding illegitimate followers for years. And it seems like major brands are becoming…
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coca-cola-influencer-secrets
Influencer Marketing Tips
October 23, 2017

Coca-Cola, PayPal, Dell and PMYB share their influencer secrets!

Influencer Secrets Every Business Should Know About! Everbody's coming to terms with the fact that influencers are here to stay. According to recent marketing industry research, an incredible 73% of…
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group of social influencers
Influencer Marketing TipsPsychology in Advertising
July 11, 2017

Social Influencers: The Psychology Behind Great Influencer Marketing

Social Influencers Consumers spend a lifetime checking their Facebook, watching videos on YouTube and scrolling down their Twitter timeline. It's no wonder social influencers are rapidly becoming an important component…
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older man using phone - older generation
Influencer Marketing Tips
May 29, 2017

Influencer Marketing | How to target the older generation

The Older Generation Influencer Marketing is increasingly becoming the go-to method for targeting millennials. This has proven to be a very effective way of engaging a younger audience. The trust and…
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