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PMYB News
December 17, 2018

PMYB’s 11 Influencer Marketing Highlights from 2018

Our Influencer Marketing Highlights With Christmas fast approaching and 2019 on the horizon, we thought it would be a great time to have a look back at the year and…
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Influencer Marketing Tips
November 13, 2018

Why You Should Adopt a Multi-Platform Approach to Influencer Marketing

You've probably been advised to opt Instagram as your designated platform for utilising influencers. But this doesn't apply to every marketer. You need to hit up the social platforms which…
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beating the Instagram algorithm
Influencer Marketing Tips
October 30, 2018

5 Ways Influencers are Beating the New Instagram Algorithm

You're not alone. B2C brands are finding it increasingly difficult to grow their social media followings. And that's mainly due to recent changes in the Instagram algorithm, following close behind…
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September 17, 2018

20 Top Brands Conducting Influencer Marketing Campaigns with Love Island Celebs!

Love Island Celebs and Future Influencer Marketing! Since its relaunch three years ago, Love Island has become the TV programme that grips millions of ITV2 viewers week by week, and…
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instagram shopping
September 6, 2018

The Future of In-App Instagram Shopping

Instagram shopping (also referred to as ‘Shopping on Instagram’ by Instagram) is one of the most innovative features available on the social platform. But Instagram are seemingly about to make…
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IGTV - Instagram Algorithm
June 22, 2018

The New IGTV Instagram 1 Hour Video Feature – All you Need to Know!

IGTV - All You Need to Know! Over the last few years, Instagram - one of the UK’s most popular apps - has been evolving at a remarkably quick pace.…
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fake followers
Influencer Marketing Tips
June 19, 2018

Unilever Ditches Celebrities with Fake Followers (How to Avoid them)

It’s fair to say that at our influencer marketing agency, PMYB, we’ve been preaching about the problems surrounding illegitimate followers for years. And it seems like major brands are becoming…
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