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influencers Archives - PMYB

Disney corporate values
Influencer Marketing Tips
March 11, 2019

Matching Your Influencer’s Values with your Company’s Corporate Values is Even More Crucial

Chris Wilson, PMYB Co-Founder: “Real influence in the right hands drives awareness, engagement and conversions. However, it also heavily impacts the perception of your brand. Maintaining your brand's identity and…
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Nathan Alexander
Influencer Marketing Success Stories
March 7, 2019

How Nathan Alexander from Boda Skins Built a Multi-million Pound Business Through Influencers

Nathan Alexander, CEO of Boda Skins, first dabbled in influencer marketing during the early stages of his business, back in 2013. Back then, the move seemed like a massive gamble…
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KOLs
Influencer Marketing Tips
February 22, 2019

Key Opinion Leaders (KOLs) vs Influencers – Who Suits Your Campaign?

Key opinion leaders (KOLs) are recognized experts in an industry or specific area of knowledge. KOLs are the go-to people for advice. There always have been KOLs – they have…
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Instagram books
Influencer Marketing News
February 18, 2019

Will ‘Instagram Books’ Inspire the Platform’s Future?

Our use of social media is constantly evolving. Instagram began as a photography app and is now one of the biggest social media platforms in the world. With the addition of…
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strategic narrative emotional brain
Psychology in Advertising
November 26, 2018

How a Strategic Narrative Opens the Emotional Brain

Implementing a Strategic Narrative in Influencer Marketing Everybody connects with stories. We're living them every day and every second. They can bring your brand to life in the eyes of your audience,…
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music influencers violinist tiktok
November 1, 2018

TikTok is Not Just for Music Influencers and Recording Artists

While a portion of the platform's creators are music influencers and musicians, there are a lot more influencers from a wide range of influencer niches on the platform. TikTok is…
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fake instagrammers
Influencer Marketing Fraud
October 17, 2018

How Fake Instagrammers Tricked Brands. Due diligence is needed!

The Wild West of Influencer Marketing Still Exists A fairly recent investigation has proven, once again that fake Instagrammers can - and do trick brands on a regular basis. The…
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September 24, 2018

6 Influencer niches you never thought you’d see

There are over 50 prominent influencer niches in the influencer marketing field. And there are many more sub-categories of these niches. Influencer marketing is no longer an experiment. Many top…
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September 17, 2018

20 Top Brands Conducting Influencer Marketing Campaigns with Love Island Celebs!

Love Island Celebs and Future Influencer Marketing! Since its relaunch three years ago, Love Island has become the TV programme that grips millions of ITV2 viewers week by week, and…
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