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influencers Archives - PMYB

KOLs
Influencer Marketing Tips
February 22, 2019

Key Opinion Leaders (KOLs) vs Influencers – Who Suits Your Campaign?

Key opinion leaders (KOLs) are recognized experts in an industry or specific area of knowledge. KOLs are the go-to people for advice. There always have been KOLs – they have…
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Instagram books
Influencer Marketing News
February 18, 2019

Will ‘Instagram Books’ Inspire the Platform’s Future?

Our use of social media is constantly evolving. Instagram began as a photography app and is now one of the biggest social media platforms in the world. With the addition of…
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strategic narrative emotional brain
Psychology in Advertising
November 26, 2018

How a Strategic Narrative Opens the Emotional Brain

Implementing a Strategic Narrative in Influencer Marketing Everybody connects with stories. We're living them every day and every second. They can bring your brand to life in the eyes of your audience,…
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music influencers violinist tiktok
November 1, 2018

TikTok is Not Just for Music Influencers and Recording Artists

While a portion of the platform's creators are music influencers and musicians, there are a lot more influencers from a wide range of influencer niches on the platform. TikTok is…
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fake instagrammers
Influencer Marketing Fraud
October 17, 2018

How Fake Instagrammers Tricked Brands. Due diligence is needed!

The Wild West of Influencer Marketing Still Exists A fairly recent investigation has proven, once again that fake Instagrammers can - and do trick brands on a regular basis. The…
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September 24, 2018

6 Influencer niches you never thought you’d see

There are over 50 prominent influencer niches in the influencer marketing field. And there are many more sub-categories of these niches. Influencer marketing is no longer an experiment. Many top…
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September 17, 2018

20 Top Brands Conducting Influencer Marketing Campaigns with Love Island Celebs!

Love Island Celebs and Future Influencer Marketing! Since its relaunch three years ago, Love Island has become the TV programme that grips millions of ITV2 viewers week by week, and…
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football YouTubers
Influencer Campaigns
September 3, 2018

Why Football Clubs are turning to Football YouTubers

Football YouTubers. It's not a new niche, but it is one definitely one that is growing rapidly. The audiences are growing and the profiles of these influencers are growing. Undoubtedly,…
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Airline brands influencer marketing
Influencer CampaignsInfluencer Marketing Tips
May 29, 2018

3 Airline Brands Flying Ahead of their Competitors through Influencers!

Airline Brands Winning with an Influencer Marketing Strategy! The airline industry has been revitalised over the last few years! In fact, recently, the industry has been celebrating its most lucrative…
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