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influencer marketing Archives - PMYB

Influencer Marketing Tips
April 17, 2019

7 Key Characteristics that Increase the Authenticity of Influencers

The very essence of influencer marketing comes from authenticity. Without it, influencer marketing would not exist. It’s no secret that social media influencers have changed the face of marketing for…
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7 deadly sins of influencer marketing
Influencer Marketing Tips
April 8, 2019

The 7 Deadly Sins of Influencer Marketing (Written by PMYB Co-Founder, Chris Wilson)

Years of Experience There are often people out there that try and exploit new industries for their own personal benefit. Also, people naturally pick up bad habits when entering new…
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Influencer marketing conferences - tommy hilfiger
Influencer Marketing News
March 25, 2019

11 Influencer Marketing Conferences and Events for 2019

Influencer marketing has exploded over the last few years and is now an integral part of social media and content marketing. Because of this, there are many conferences and events…
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Disney corporate values
Influencer Marketing Tips
March 11, 2019

Matching Your Influencer’s Values with your Company’s Corporate Values is Even More Crucial

Chris Wilson, PMYB Co-Founder: “Real influence in the right hands drives awareness, engagement and conversions. However, it also heavily impacts the perception of your brand. Maintaining your brand's identity and…
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Nathan Alexander
Influencer Marketing Success Stories
March 7, 2019

How Nathan Alexander from Boda Skins Built a Multi-million Pound Business Through Influencers

Nathan Alexander, CEO of Boda Skins, first dabbled in influencer marketing during the early stages of his business, back in 2013. Back then, the move seemed like a massive gamble…
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uber app downloads
Influencer Marketing News
March 4, 2019

How Chromo-Influencers™ Are Easily Driving App Downloads

Paid social is certainly an effective way to drive app downloads. However, high calibre influencers and the right strategy can empower you to drive higher volumes of meaningful downloads. Complimenting…
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Influencer Marketing Tips
February 26, 2019

Why Brands Need to Think More Like a Chromo-Influencer

Chromo-Influencers™ have become the kings and queens of social media. The most prominent influencers (Chromo-Influencers™) produce and deliver content that evokes the emotions of their followers. By definition, they have…
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Instagram books
Influencer Marketing News
February 18, 2019

Will ‘Instagram Books’ Inspire the Platform’s Future?

Our use of social media is constantly evolving. Instagram began as a photography app and is now one of the biggest social media platforms in the world. With the addition of…
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influencer marketing going nowehere
Influencer Marketing News
February 13, 2019

9 Reasons Why Influencer Marketing is not Going Anywhere

Every time a new marketing technique gets traction, there will always be cynics who claim that the latest “craze” is a “bubble”. So it should be no surprise that some…
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Instagram fraud
Ad fraud News
February 7, 2019

Instagram vs Instagram Fraud – The Battle is Heating up

Instagram fraud has been a contentious issue for some years now. There are very few people in social media who are not rattled by disingenuous Instagram users – including brands,…
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