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influencer marketing Archives - PMYB

Influencer Type Comparison Infographic
Influencer Marketing Tips
June 4, 2019

A Deep Comparison of the Different Types of Influencers

The evolution of social media has empowered many people to creatively express themselves online. Some have small followings which they express themselves to, while others have large followings to showcase…
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Human Raza, Instagram Influencer
Influencer Marketing News
May 2, 2019

How Instagram Influencer, Humna Raza, Helped Save a Life

Evidently, Influencers attract a lot of attention. But it's not always for the right reasons. Studies have found that most people are naturally drawn towards negative stories, as opposed to…
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Influencer Marketing Success Stories
April 24, 2019

How Gymshark Grew a £100M Business in 7 years with Influencers!

Gymshark has become one of the world’s most successful and influential fitness apparel online retailers in recent years. In a short space of time it has become internationally renowned and…
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Influencer Marketing Tips
April 17, 2019

7 Key Characteristics that Increase the Authenticity of Influencers

The very essence of influencer marketing comes from authenticity. Without it, influencer marketing would not exist. It’s no secret that social media influencers have changed the face of marketing for…
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7 deadly sins of influencer marketing
Influencer Marketing Tips
April 8, 2019

The 7 Deadly Sins of Influencer Marketing (Written by PMYB Co-Founder, Chris Wilson)

Years of Experience There are often people out there that try and exploit new industries for their own personal benefit. Also, people naturally pick up bad habits when entering new…
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Influencer marketing conferences - tommy hilfiger
Influencer Marketing News
March 25, 2019

11 Influencer Marketing Conferences and Events for 2019

Influencer marketing has exploded over the last few years and is now an integral part of social media and content marketing. Because of this, there are many conferences and events…
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Disney corporate values
Influencer Marketing Tips
March 11, 2019

Matching Your Influencer’s Values with your Company’s Corporate Values is Even More Crucial

Chris Wilson, PMYB Co-Founder: “Real influence in the right hands drives awareness, engagement and conversions. However, it also heavily impacts the perception of your brand. Maintaining your brand's identity and…
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Nathan Alexander
Influencer Marketing Success Stories
March 7, 2019

How Nathan Alexander from Boda Skins Built a Multi-million Pound Business Through Influencers

Nathan Alexander, CEO of Boda Skins, first dabbled in influencer marketing during the early stages of his business, back in 2013. Back then, the move seemed like a massive gamble…
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uber app downloads
Influencer Marketing News
March 4, 2019

How Chromo-Influencers™ Are Easily Driving App Downloads

Paid social is certainly an effective way to drive app downloads. However, high calibre influencers and the right strategy can empower you to drive higher volumes of meaningful downloads. Complimenting…
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Influencer Marketing Tips
February 26, 2019

Why Brands Need to Think More Like a Chromo-Influencer

Chromo-Influencers™ have become the kings and queens of social media. The most prominent influencers (Chromo-Influencers™) produce and deliver content that evokes the emotions of their followers. By definition, they have…
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