influencer advertising gender difference
Psychology in Advertising
October 12, 2017

Do Men and Women Respond Differently to Influencer Advertising?

There do not appear to be many studies yet into gender differences when it comes to influencer advertising. Indeed this is an academic field that has huge potential for future…
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October 5, 2017

How Influencers Beat the Facebook Algorithm

Top Influencers Are Beating The Facebook Algorithm Companies are struggling to adapt to the ever-changing Facebook algorithm. As a result, business leads and customers are being lost from their content not…
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Twitter Analytics
Marketing Tips
September 22, 2017

A Guide to Understanding The Twitter Analytics of Your Influencers

Twitter's engagement rate continues to grow, although their ad revenue is in decline. Have you chosen to use Twitter as part of your marketing strategy? You could opt to operate…
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Global Beauty YouTubers
Influencer Marketing Tips
September 19, 2017

Top 46 global beauty YouTubers for your brand!

PMYB Network - The World's Biggest Beauty YouTubers Beauty YouTubers talk all things makeup, skincare and cosmetics for a living - and viewers love them for it! They run some…
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Brand-Challenges-in-Influencer-Marketing
Influencer Marketing Tips
September 14, 2017

How to Overcome Brand Challenges in Influencer Marketing

We have seen many firms succeed exceptionally well with influencer marketing. Some of our clients have reported spectacular success. DRÂRE Clothing, for instance, achieved an ROI of 920%.  That’s £9.20…
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Influencer Marketing News
September 11, 2017

10 Influencers Taking The Millennial Marketing Industry By Storm

Influencers are the key to successful Millennial Marketing What is millennial marketing? According to Goldman Sachs, millennials are the demographic born between 1980 and 2000. As a result, targeting this…
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Influencer CampaignsInfluencer Marketing Tips
September 4, 2017

The Benefits of Taking Risks with Influencer Marketing Ads

In our recent compilation of 50 Influencer Marketing Stats and Facts, we saw how businesses, as a whole, benefit greatly from influencer marketing ads. Recent research has found that 28%…
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girl viewing effective video marketing psychology
Psychology in Advertising
August 29, 2017

How to Apply Video Marketing Psychology to your Influencer Strategy

8 Ways to Apply Marketing Psychology to Influencer Video Content In today’s consumerist world, we are all constantly surrounded by marketing messages. As a result, many modern consumers are steadily…
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