It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
Product Placement – The Good and the Bad in Influencer Marketing
Influencer Marketing is a very visual entity. The majority of influencers are popular because of the visual content they post online, whether that is photo or video form. As a…
How to Easily Target the 18-25 year old Demographic, Locally, Nationally and Globally!
18-25 Year Olds, a Key Demographic! 18-25 year olds are a key demographic for thousands of brands in countless industries across the world - from music to fashion, and fitness…
How Global Brands are using Instagram’s new long-form video feature, IGTV
When IGTV - Instagram’s new, long-form video feature - first launched a few weeks ago, we knew straight away that it was going to be a big deal. As last month’s…
The Power of Tech Influencers! The power of influencer marketing continues to grow at a rapid pace. As we all know, successful social influencers are already helping to transform the…
15 Ways the New FTC Influencer Guidelines Impact Influencer Marketing
FTC Influencer Guidelines: Learn About the Latest Changes The Federal Trade Commission (FTC) is once again cracking down on influencer marketing. This is clear in the latest FTC influencer guidelines,…
14 Things To Consider When Creating Influencer Video Content – Part 2
Influencer Video Content - 14 Tops Tips! We all know how powerful video is as a medium. It’s a useful tool for any business looking to crack the commercial market.…
14 Things To Consider When Creating Influencer Marketing Video Content
Influencer Marketing Video Content - Big Things to Consider Video content clearly has become the most powerful medium on social media and is especially effective in influencer marketing. It helps…
Coca-Cola, PayPal, Dell and PMYB share their influencer secrets!
Influencer Secrets Every Business Should Know About! Everbody's coming to terms with the fact that influencers are here to stay. According to recent marketing industry research, an incredible 73% of…
14 Amazing German Influencers For Your Next Campaign
14 Top German Influencers for your Marketing Campaign These days, social influencers are the key to a successful marketing campaign. In this post, we reference 14 of the most elite…
PMYB is the Leading Influencer Marketing Agency in the UK. We implement fully managed data-driven Chromo-Influencer™ campaigns for the world’s leading B2C brands.
PMYB pioneered the process of identifying high-performing influencers, Chromo-Influencers™.
Our unique Chromo-Analysis Influencer selection process protects brands from Influencer Fraud and ensures only the most relevant, effective Influencers are used to achieve the highest possible ROI.