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influencer marketing news Archives - PMYB

January 14, 2019

Will the IGTV App ever make the impact it promised?

When Instagram originally launched in 2010, few could have predicted the app's profound evolution in the past decade. After just one month Instagram had acquired one million users and by…
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September 17, 2018

20 Top Brands Conducting Influencer Marketing Campaigns with Love Island Celebs!

Love Island Celebs and Future Influencer Marketing! Since its relaunch three years ago, Love Island has become the TV programme that grips millions of ITV2 viewers week by week, and…
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#ad influencer marketing
Influencer Marketing NewsInfluencer Marketing Tips
August 24, 2018

STUDY: Why using #Ad in Influencer Marketing Increases Trust & Profit

Don't Fear Labelling #Ad in Influencer Marketing Campaigns It has long been speculated that consumers value transparency from brands. But a recent study has shown exactly how important trust can…
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target generation Z
Influencer Marketing TipsMarketing Tips
December 18, 2017

How to target Generation Z consumers with influencers in 2018

Target Generation Z in 2018 As 2017 draws to a close, everybody is looking towards the new year. The dawn of 2018 will bring new targets and new challenges for…
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Instagram Paid Partnerships - Instagram Paid Partnership Feature
Influencer Marketing NewsInfluencer Marketing Regulation
June 16, 2017

Instagram Paid Partnerships – New Feature for disclosing Influencer Ads

Instagram Paid Partnerships Disclosure Things have just got interesting. According to TechCrunch, Instagram has begun testing a new way for influencers and celebrities to disclose they are being paid for…
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Influencer Marketing News
April 18, 2017

Influencer Marketing Regulation – Not such a bad thing?

Influencer Marketing Regulation - The Hot Topic You've probably heard how advertising regulators, including ASA, plan to regulate influencer marketing more intensely this year. As influencer endorsements continue to dominate the…
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