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influencer campaigns Archives - PMYB

Influencer Marketing Success Stories
April 24, 2019

How Gymshark Grew a £100M Business in 7 years with Influencers!

Gymshark has become one of the world’s most successful and influential fitness apparel online retailers in recent years. In a short space of time it has become internationally renowned and…
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Influencer Marketing Tips
April 17, 2019

7 Key Characteristics that Increase the Authenticity of Influencers

The very essence of influencer marketing comes from authenticity. Without it, influencer marketing would not exist. It’s no secret that social media influencers have changed the face of marketing for…
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12 PMYB Influencer marketing predictions
Influencer Marketing News
January 30, 2019

12 Influencer Marketing Predictions for 2019

It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
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PMYB team photo
PMYB News
December 17, 2018

PMYB’s 11 Influencer Marketing Highlights from 2018

Our Influencer Marketing Highlights With Christmas fast approaching and 2019 on the horizon, we thought it would be a great time to have a look back at the year and…
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fake instagrammers
Influencer Marketing Fraud
October 17, 2018

How Fake Instagrammers Tricked Brands. Due diligence is needed!

The Wild West of Influencer Marketing Still Exists A fairly recent investigation has proven, once again that fake Instagrammers can - and do trick brands on a regular basis. The…
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January 14, 2019

Will the IGTV App ever make the impact it promised?

When Instagram originally launched in 2010, few could have predicted the app's profound evolution in the past decade. After just one month Instagram had acquired one million users and by…
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18-25 year old demographic
Influencer Marketing Tips
October 1, 2018

How to Easily Target the 18-25 year old Demographic, Locally, Nationally and Globally!

18-25 Year Olds, a Key Demographic! 18-25 year olds are a key demographic for thousands of brands in countless industries across the world - from music to fashion, and fitness…
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Soft drink companies
Influencer Campaigns
September 20, 2018

8 Soft Drink Companies Winning with Influencer Marketing Campaigns

Welcome! You’re on the PMYB blog. We’re the influencer marketing agency that disrupted the influencer marketing industry through our scientific, data-driven approach to identifying effective influencers. We design, implement and execute…
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September 17, 2018

20 Top Brands Conducting Influencer Marketing Campaigns with Love Island Celebs!

Love Island Celebs and Future Influencer Marketing! Since its relaunch three years ago, Love Island has become the TV programme that grips millions of ITV2 viewers week by week, and…
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