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consumers Archives - PMYB

instagram shopping
September 6, 2018

The Future of In-App Instagram Shopping

Instagram shopping (also referred to as ‘Shopping on Instagram’ by Instagram) is one of the most innovative features available on the social platform. But Instagram are seemingly about to make…
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#ad influencer marketing
Influencer Marketing NewsInfluencer Marketing Tips
August 24, 2018

STUDY: Why using #Ad in Influencer Marketing Increases Trust & Profit

Don't Fear Labelling #Ad in Influencer Marketing Campaigns It has long been speculated that consumers value transparency from brands. But a recent study has shown exactly how important trust can…
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ad blockers - road traffic
Ad blockersInfluencer Marketing TipsPPC
June 14, 2017

Ad Blockers | The Solution Is Influencer Marketing

Ad Blockers | The Solution Is Influencer Marketing Almost every marketer invests heavily in online banner ads. According to the Interactive Advertising Bureau, these ads’ sales increased by 17% to hit…
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Influencer Marketing Tips
May 5, 2017

Why Influencer Agencies Are the Answer for Brands!

   Influencer Marketing & Influencer Agencies - The Beginners Guide As you probably know by now, influencer marketing has taken over the advertising industry - and with good reason. Because…
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Influencer Marketing News
April 18, 2017

Influencer Marketing Regulation – Not such a bad thing?

Influencer Marketing Regulation - The Hot Topic You've probably heard how advertising regulators, including ASA, plan to regulate influencer marketing more intensely this year. As influencer endorsements continue to dominate the…
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emotional intelligence | PMYB
Emotional IntelligenceInfluencer Marketing News
March 23, 2017

Will emotional intelligence impact influencer marketing?

Mars finds relationship between sales and emotional reactions Mars recently carried out research to help themselves distinguish what creative elements in their campaigns were triggering the sort of passionate reactions that lead…
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