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Child watching television advertising
Advertising News
May 9, 2019

Television Advertising vs Influencer Marketing – The Pros and Cons

Hundreds of high profile brands have moved portions of their television advertising budgets into influencer marketing over the past four years. As we reported in December, 2018 was a year…
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Advertising News
July 17, 2018

Is Traditional Television Advertising Dying in 2018?

For years television advertising was considered the pinnacle of marketing. Companies that could afford television advertising found themselves gaining more traction than their competitors. Many felt that the ultimate achievement…
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influencer advertising gender difference
Psychology in Advertising
October 12, 2017

Do Men and Women Respond Differently to Influencer Advertising?

There do not appear to be many studies yet into gender differences when it comes to influencer advertising. Indeed this is an academic field that has huge potential for future…
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UK ad spend mobile use
Advertising NewsMobile Marketing
April 14, 2017

Mobile Use Drives UK Ad Spend – £10.3 Billion Budget

During the 2016 retail year, the UK increased spending on digital advertising by an incredible 17%. The £10.3 billion budget makes it the fastest growing industry in nearly a decade.…
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