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12 PMYB Influencer marketing predictions
Influencer Marketing News
January 30, 2019

12 Influencer Marketing Predictions for 2019

It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
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#ad influencer marketing
Influencer Marketing NewsInfluencer Marketing Tips
August 24, 2018

STUDY: Why using #Ad in Influencer Marketing Increases Trust & Profit

Don't Fear Labelling #Ad in Influencer Marketing Campaigns It has long been speculated that consumers value transparency from brands. But a recent study has shown exactly how important trust can…
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Advertising News
July 17, 2018

Is Traditional Television Advertising Dying in 2018?

For years television advertising was considered the pinnacle of marketing. Companies that could afford television advertising found themselves gaining more traction than their competitors. Many felt that the ultimate achievement…
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older man using phone - older generation
Influencer Marketing Tips
May 29, 2017

Influencer Marketing | How to target the older generation

The Older Generation Influencer Marketing is increasingly becoming the go-to method for targeting millennials. This has proven to be a very effective way of engaging a younger audience. The trust and…
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Ad fraud NewsAdvertising News
May 16, 2017

Facebook Spam: Low quality pages in newsfeed to be restricted

Goodbye Facebook Spam Facebook's latest algorithm changes have confirmed content is king. The social media giant has decided to take a stand using artificial intelligence to identify and penalise Facebook…
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UK ad spend mobile use
Advertising NewsMobile Marketing
April 14, 2017

Mobile Use Drives UK Ad Spend – £10.3 Billion Budget

During the 2016 retail year, the UK increased spending on digital advertising by an incredible 17%. The £10.3 billion budget makes it the fastest growing industry in nearly a decade.…
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