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Social Media News

March 19, 2019

Instagram Checkout has arrived – The Game-Changing Instagram Feature!

The Long-awaited Instagram Checkout Feature It's confirmed. Instagram's in-app shopping experience has been improved. Instagram has now become a direct e-commerce platform. Today, the company introduced its long-awaited Instagram 'Checkout'…
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March 17, 2019

Celebrity Influence: How Taylor Swift Influenced Politics

Celebrities being paid to endorse products or companies is nothing new to the world of social media. But to have a top-selling pop star endorse a political party is something…
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Private sign
February 28, 2019

Why are so Many Popular Instagram Accounts Going Private Now?

In late 2017 the most followed Instagram user at the time, Selena Gomez, went private. Of course, her millions of existing followers wouldn’t have noticed this. They had already been…
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YouTube stories
January 10, 2019

YouTube Stories – The Next Big Influencer Marketing Platform

Snapchat was the first social platform that facilitated the ability for you to tell a story in a series of interconnected images (and later videos). Before long Facebook saw benefit…
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visual search snapchat
December 15, 2018

Snapchat Visual Search: How it will Transcend the User Journey

In September, Snap Inc announced their new innovative feature that will be rolled out across Snapchat soon, Visual Search. It is apart of their new partnership with Amazon. However, how…
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January 14, 2019

Will the IGTV App ever make the impact it promised?

When Instagram originally launched in 2010, few could have predicted the app's profound evolution in the past decade. After just one month Instagram had acquired one million users and by…
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instagram shopping
September 6, 2018

The Future of In-App Instagram Shopping

Instagram shopping (also referred to as ‘Shopping on Instagram’ by Instagram) is one of the most innovative features available on the social platform. But Instagram are seemingly about to make…
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Rohan Midha Sky News ad disclosure talk
Advertising News
August 18, 2018

Sky News: PMYB Co-founder Debates Influencer Ad Disclosure

On Thursday, our co-founder and MD of Influencer Marketing Agency, PMYB (Rohan Midha) appeared on Sky News to discuss the issues surrounding influencer ad disclosure. If you aren’t currently declaring…
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musically tik tok launch party
August 6, 2018

Tik Tok and Musical.ly are Merging to Form a New Short Video Platform!

 Tik Tok and musical.ly are Merging! It’s official! Our client, the hugely popular global video app, musical.ly has merged with Tik Tok. Our team at PMYB were delighted to be invited to the official…
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Instagram Music Sticker
August 1, 2018

Increase Instagram Story Engagement with the Instagram Music Sticker

Instagram Stories seems to have won the battle with Snapchat having attracted 400 million daily users. A whole range of different features Instagram Stories offer can be very beneficial to your…
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