How a Strategic Narrative Opens the Emotional Brain
Implementing a Strategic Narrative in Influencer Marketing Everybody connects with stories. We're living them every day and every second. They can bring your brand to life in the eyes of your audience,…
How the Majority Illusion Makes Influencers so Powerful!
The Majority Illusion: What Makes Influencers so Powerful! Most people jump into influencer marketing because they know influencers make audiences act. However, not many actually consider how and why these…
Ready to explore the brain of your consumer and the psychology behind marketing with influencers? Well, here we go... As you know, we are all complex beings that have sophisticated conscious…
The Art of Negotiating Influencer Costs in Influencer Marketing!
Influencer Costs - Your Influencer Marketing Budget There has been considerable publicity about the level of money some influencers/celebrities charge for their services. Top celebrity influencers can earn upwards of…
Do Men and Women Respond Differently to Influencer Advertising?
There do not appear to be many studies yet into gender differences when it comes to influencer advertising. Indeed this is an academic field that has huge potential for future…
How to Apply Video Marketing Psychology to your Influencer Strategy
8 Ways to Apply Marketing Psychology to Influencer Video Content In today’s consumerist world, we are all constantly surrounded by marketing messages. As a result, many modern consumers are steadily…
Great research carried out by experts have proved the strong connection between particular marketing techniques and people’s emotions. All marketers have learned very quickly that the best way to attract…
Social Influencers: The Psychology Behind Great Influencer Marketing
Social Influencers Consumers spend a lifetime checking their Facebook, watching videos on YouTube and scrolling down their Twitter timeline. It's no wonder social influencers are rapidly becoming an important component…
PMYB is the Leading Influencer Marketing Agency in the UK. We implement fully managed data-driven Chromo-Influencer™ campaigns for the world’s leading B2C brands.
PMYB pioneered the process of identifying high-performing influencers, Chromo-Influencers™.
Our unique Chromo-Analysis Influencer selection process protects brands from Influencer Fraud and ensures only the most relevant, effective Influencers are used to achieve the highest possible ROI.