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Psychology in Advertising

strategic narrative emotional brain
Psychology in Advertising
November 26, 2018

How a Strategic Narrative Opens the Emotional Brain

Implementing a Strategic Narrative in Influencer Marketing Everybody connects with stories. We're living them every day and every second. They can bring your brand to life in the eyes of your audience,…
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the majority illusion (Crowd)
Psychology in Advertising
November 20, 2018

How the Majority Illusion Makes Influencers so Powerful!

The Majority Illusion: What Makes Influencers so Powerful! Most people jump into influencer marketing because they know influencers make audiences act. However, not many actually consider how and why these…
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Influencer-Costs
Influencer Marketing TipsPsychology in Advertising
December 13, 2017

The Art of Negotiating Influencer Costs in Influencer Marketing!

Influencer Costs - Your Influencer Marketing Budget There has been considerable publicity about the level of money some influencers/celebrities charge for their services. Top celebrity influencers can earn upwards of…
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influencer advertising gender difference
Psychology in Advertising
October 12, 2017

Do Men and Women Respond Differently to Influencer Advertising?

There do not appear to be many studies yet into gender differences when it comes to influencer advertising. Indeed this is an academic field that has huge potential for future…
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girl viewing effective video marketing psychology
Psychology in Advertising
August 29, 2017

How to Apply Video Marketing Psychology to your Influencer Strategy

8 Ways to Apply Marketing Psychology to Influencer Video Content In today’s consumerist world, we are all constantly surrounded by marketing messages. As a result, many modern consumers are steadily…
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group of social influencers
Influencer Marketing TipsPsychology in Advertising
July 11, 2017

Social Influencers: The Psychology Behind Great Influencer Marketing

Social Influencers Consumers spend a lifetime checking their Facebook, watching videos on YouTube and scrolling down their Twitter timeline. It's no wonder social influencers are rapidly becoming an important component…
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