Psychology in Advertising Archives

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Psychology in Advertising

November 26, 2018

How a Strategic Narrative Opens the Emotional Brain

Implementing a Strategic Narrative in Influencer Marketing Everybody connects with stories. We're living them every day and every second. They can bring your brand to life in the eyes of your audience,…

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Psychology in Advertising

November 20, 2018

How the Majority Illusion Makes Influencers so Powerful!

The Majority Illusion: What Makes Influencers so Powerful! Most people jump into influencer marketing because they know influencers make audiences act. However, not many actually consider how and why these…

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Influencer Marketing Tips Psychology in Advertising

May 2, 2018

The Psychology Behind Marketing with Influencers

Ready to explore the brain of your consumer and the psychology behind marketing with influencers? Well, here we go... As you know, we are all complex beings that have sophisticated conscious…

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Influencer Marketing Tips Psychology in Advertising

December 13, 2017

The Art of Negotiating Influencer Costs in Influencer Marketing!

Influencer Costs - Your Influencer Marketing Budget There has been considerable publicity about the level of money some influencers/celebrities charge for their services. Top celebrity influencers can earn upwards of…

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influencer advertising gender difference

Psychology in Advertising

October 12, 2017

Do Men and Women Respond Differently to Influencer Advertising?

There do not appear to be many studies yet into gender differences when it comes to influencer advertising. Indeed this is an academic field that has huge potential for future…

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Psychology in Advertising

August 29, 2017

How to Apply Video Marketing Psychology to your Influencer Strategy

8 Ways to Apply Marketing Psychology to Influencer Video Content In today’s consumerist world, we are all constantly surrounded by marketing messages. As a result, many modern consumers are steadily…

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Emotional Intelligence Influencer Marketing Tips Psychology in Advertising

August 10, 2017

Using Emotion Analysis in Influencer Marketing

Great research carried out by experts have proved the strong connection between particular marketing techniques and people’s emotions. All marketers have learned very quickly that the best way to attract…

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Influencer Marketing Tips Psychology in Advertising

July 11, 2017

Social Influencers: The Psychology Behind Great Influencer Marketing

Social Influencers Consumers spend a lifetime checking their Facebook, watching videos on YouTube and scrolling down their Twitter timeline. It's no wonder social influencers are rapidly becoming an important component…