influencer advertising gender difference
Psychology in Advertising
October 12, 2017

Do Men and Women Respond Differently to Influencer Advertising?

There do not appear to be many studies yet into gender differences when it comes to influencer advertising. Indeed this is an academic field that has huge potential for future…
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girl viewing effective video marketing psychology
Psychology in Advertising
August 29, 2017

How to Apply Video Marketing Psychology to your Influencer Strategy

8 Ways to Apply Marketing Psychology to Influencer Video Content In today’s consumerist world, we are all constantly surrounded by marketing messages. As a result, many modern consumers are steadily…
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group of social influencers
Influencer Marketing TipsPsychology in Advertising
July 11, 2017

Social Influencers: The Psychology Behind Great Influencer Marketing

Social Influencers Consumers spend a lifetime checking their Facebook, watching videos on YouTube and scrolling down their Twitter timeline. It's no wonder social influencers are rapidly becoming an important component…
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