Powerful Micro Influencer Case Study!

Working with Pom Pom Nottingham Nightclub we managed to make their launch night a sell-out event thanks to our local micro influencer social media campaign.

The Client – Pom Pom Nottingham Nightclub

Pom Pom is the one of the best and largest nightclubs in Nottingham. The nightclub launched on Saturday 1st October 2016 and we had the pleasure of making it a sellout.

 

Campaign Objective

Pom Pom wanted to use a more effective method of advertising to create a buzz around Nottingham and sell-out their opening launch night.

They wanted to increase awareness of the club among 18-21 year olds in Nottingham.

pom pom nottingham - People dancing

Campaign KPI's

240
Combined influencer reach
8
Engagements
1.5
New Facebook Page Likes
100
Sponsored Posts

What we did and who we used?

In contrast to our campaign for The Meat Man where we delivered our client over 10 million video views in 48 hours, this campaign required a more targeted approach. As a result, we included our popular young student micro influencers to impact the target market of Pom Pom Nottingham nightclub, 18 to 21 year old students in Nottingham.

As stated, we excelled in selling-out the nightclub launch by getting 47 of the most powerful students in Nottingham to post about the opening launch prior to the event. In addition, many of these micro influencers attended the launch.

Every brand we’ve spoken to loves the concept of targeting young people as influencers. And the results speak for themselves. Want to use micro influencers in your campaign? Get in touch here today!

Pom Pom Nottingham Influencer Marketing Post - Luke Howarth
Pom Pom Nottingham Influencer Marketing Post - Grace
Pom Pom Nottingham Influencer Marketing Post - Jordann
Nicole from pom pom nottingham influencer marketing case study
Luke Howarth from pom pom nottingham influencer marketing case study
Tayla Mcgrath from pom pom nottingham influencer marketing case study

47 Nottingham student influencers!

20+ popular influencers attended the launch!

3 social media platforms!