Periscope Live 360 Video Introduced
Periscope (owned by Twitter) has now allowed select partners to take 360 degrees live video streams – ‘Periscope Live 360 Video’. The 360 degrees videos are noticeable because they have a ‘Live 360’ badge on them. In addition, the feature will allow larger audiences to take 360 degrees videos over the next few weeks.
Periscope Live 360 Video was announced on Medium:
“Live 360 video isn’t just about taking you to places you’ve never been; it’s about connecting you with people and letting you experience something new with them. With these videos, the broadcaster anchors the experience so you can be present with them from whatever environment they’re sharing from. When they smile, you’ll smile, and when they laugh, maybe you’ll laugh too.”
The usages for the 360 degrees videos are vast, furthermore, the first underwater 360 video was recently created on Periscope, for example.
How does Periscope Live 360 Video work?
You find a 360-degree video and start watching. You can then tap or swipe across the screen to see a different point of view. There is also the option to move your phone around to change your view.
Facebook released 360 live video recently also. Twitter has been lagging behind the other social networks in terms of growth so this will probably give them a needed boost.
Periscope Live 360 Video Influencer Marketing
360 degrees videos offer a new way of advertising for marketers, in conclusion. Let’s say, you wanted to advertise a shop with influencers. You could create a live 360 video and allow your customers in real time to have a 360 view of your store. And this is something PMYB can organise for you with our influential social media talents.