Mobile Marketing
May 10, 2017

Mobile advertising: £750m wasted as ad viewability drops

A recent rise in mobile advertising usage has contributed to a fall in ad viewability levels, as reported by ad verification company Meetrics. The proportion of UK banner ads that…
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UK ad spend mobile use
Advertising NewsMobile Marketing
April 14, 2017

Mobile Use Drives UK Ad Spend – £10.3 Billion Budget

During the 2016 retail year, the UK increased spending on digital advertising by an incredible 17%. The £10.3 billion budget makes it the fastest growing industry in nearly a decade.…
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