Amber Gill and Greg O’Shea Win Love Island 2019

Love Island’s Amber Gill and Greg O’Shea upset the odds by winning 2019’s Love Island show despite having 2.2M fewer followers to the runner-ups. The hit show, which again broke viewing records again this summer had the country on its feet on Monday 29th July. But what made so many more people from the public vote for the supposedly ‘less popular’ social media couple? With social influencer, Molly-Mae and boxer Tommy Fury boasting a huge follower count of 4.2M followers between them, many had thought they would take home the £50,000 prize.

The Social Influencer Follower Count

The final episode of Love Island proves again that the follower count is not the be-all and end-all when it comes to influence.

Yes, Molly-Mae and Tommy Fury had a total of over 2 million more followers than Amber and Greg, but that wasn’t enough to win the public vote. Amber’s rollercoaster ride of an experience on the show clearly resonated more with the most engaged viewers, and this led to their victory. The same applies to influencer marketing. Certain social media personalities are so admired that they’re able to convert a much higher percentage of their audiences to act in campaigns.

Love Island 2019 winner

The Emotional Rollercoaster that Captured Consumer Hearts

Many people are questioning how the two winners managed to win despite being perceived as ‘less popular’. But the show clearly demonstrates that the people behind the follower count and the stories they’re experiencing are the things that contribute to their level of influence.

On the show, Amber Gill experienced heart-break after being rejected by another Love Island contestant (Michael Griffiths). Later in the season, the show’s producers were able to craft the perfect ‘Cinderella story’ when they added Irish rugby player, Greg O’Shea to the mix. The heartfelt narrative was very relatable and was strong enough to upset the odds.

 

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