The Long-awaited Instagram Checkout Feature

It’s confirmed. Instagram’s in-app shopping experience has been improved. Instagram has now become a direct e-commerce platform. Today, the company introduced its long-awaited Instagram ‘Checkout’ feature. A feature that may rival the likes of Amazon!

Yes, you’ve guessed it. Instagram users will now be able to purchase products directly on the Instagram platform. To utilise the shopping feature, users simply have to add their payment details to their Instagram account. They can then checkout in a matter of finger taps.

Brands that are allowed to use the Checkout feature

So, you may be wondering what brands are able to do so… Only a select number of brands are actually able to use the feature at this point. Instagram is testing the new feature on over 20 brands, before making it a widespread feature for businesses. This includes Kim Kardashian’s brand, KKW Beauty.

Source: Facebook

This new Instagram feature is currently being launched with the following brands:

  • Adidas @adidaswomen
  • Anastasia Beverly Hills @anastasiabeverlyhills
  • Balmain @balmain
  • Burberry @burberry
  • ColourPop @colourpopcosmetics
  • Dior @dior
  • H&M @hm
  • Huda Beauty @hudabeautyshop
  • KKW @kkwbeauty
  • Kylie Cosmetics @kyliecosmetics
  • MAC Cosmetics @maccosmetics
  • Michael Kors @michaelkors
  • NARS @narsissist
  • Nike @niketraining & @nikewomen
  • NYX Cosmetics @nyxcosmetics
  • Oscar de la Renta @oscardelarenta
  • Ouai Hair @theouai
  • Outdoor Voices @outdoorvoices
  • Prada @prada
  • Revolve @revolve
  • Uniqlo @uniqlo
  • Warby Parker @warbyparker
  • Zara @zara

How will the Instagram Checkout Impact Influencer Marketing?

The latest innovation by Instagram is certainly going to excite a lot of marketers at e-commerce companies. Why? It’s shortened the customer journey for consumers across the globe. It’s certainly something that our Influencer Marketing Agency is looking forward to implementing in our campaigns.

We think that the shortened consumer journey will increase the effectiveness of influencer marketing campaigns across the globe.


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