At PMYB, as well as utilising the most popular people on social media, we can also create you a campaign that consists of a high volume of smaller micro influencers. We have a database of hundreds of micro influencer social media accounts that can make a positive impact on your brand.
Due to this, we can target particular regions that you would like to focus on. Micro influencers have genuine relationships with a higher percentage of their followers than popular influencers, therefore can be more effective in high volumes when endorsing your brand. In addition, user-generated content can produce 4x higher click-through rates (Source: Shopify).
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