Digital influencers come in different forms. A digital influencer is a person that has developed a large, loyal social media following because of their expertise in a particular field. Alternatively, influencers come in the shape of social media personalities who are well-respected and admired by fans, just like a celebrity. In addition, some influencers are people who control branded pages and publish relevant content to their audience – we call the people behind these pages, content creators.
Nonetheless, every influencer has formed an emotional connection with their audience. And this is due to the regular interactions they have with their audience. And this explains why brands can really profit from these ready-made followings. Word of mouth is the most powerful form of marketing. Due to this, influencer endorsements allow brands to take advantage of and accumulate new loyal customers as a result.