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Influencer Marketing Tips

Influencer Type Comparison Infographic
Influencer Marketing Tips
June 4, 2019

A Deep Comparison of the Different Types of Influencers

The evolution of social media has empowered many people to creatively express themselves online. Some have small followings which they express themselves to, while others have large followings to showcase…
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Instagram logo image
Influencer Marketing Tips
May 18, 2019

How Brands & Influencers Can Benefit From Instagram’s New Quiz Sticker

Instagram recently upgraded its renowned poll stickers with the new and improved quiz sticker feature which offers a more interactive way for brands and influencers to ask their followers engaging…
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Influencer Marketing Tips
April 17, 2019

7 Key Characteristics that Increase the Authenticity of Influencers

The very essence of influencer marketing comes from authenticity. Without it, influencer marketing would not exist. It’s no secret that social media influencers have changed the face of marketing for…
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7 deadly sins of influencer marketing
Influencer Marketing Tips
April 8, 2019

The 7 Deadly Sins of Influencer Marketing (Written by PMYB Co-Founder, Chris Wilson)

Years of Experience There are often people out there that try and exploit new industries for their own personal benefit. Also, people naturally pick up bad habits when entering new…
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travel influencer campaigns
Influencer CampaignsInfluencer Marketing Tips
March 18, 2019

7 Great Travel Influencer Campaigns that Increased the Sales of Travel Brands!

Travel Influencer Campaigns you have to hear about! Influencer marketing continues to dominate the travel industry. Why? Because more brands and more top influencer marketing agencies are helping brands to…
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Disney corporate values
Influencer Marketing Tips
March 11, 2019

Matching Your Influencer’s Values with your Company’s Corporate Values is Even More Crucial

Chris Wilson, PMYB Co-Founder: “Real influence in the right hands drives awareness, engagement and conversions. However, it also heavily impacts the perception of your brand. Maintaining your brand's identity and…
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Influencer Marketing Tips
February 26, 2019

Why Brands Need to Think More Like a Chromo-Influencer

Chromo-Influencers™ have become the kings and queens of social media. The most prominent influencers (Chromo-Influencers™) produce and deliver content that evokes the emotions of their followers. By definition, they have…
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KOLs
Influencer Marketing Tips
February 22, 2019

Key Opinion Leaders (KOLs) vs Influencers – Who Suits Your Campaign?

Key opinion leaders (KOLs) are recognized experts in an industry or specific area of knowledge. KOLs are the go-to people for advice. There always have been KOLs – they have…
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Influencer Marketing Tips
February 4, 2019

7 Things Travel Companies Must Avoid in Influencer Marketing Campaigns

Why Chromo-Influencers™ are Perfect for Travel Companies Are you a founder, director or manager at a travel brand? Well, you've already got a headstart in the influencer marketing game. The…
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