March 11, 2019
Matching Your Influencer’s Values with your Company’s Corporate Values is Even More Crucial
Chris Wilson, PMYB Co-Founder: “Real influence in the right hands drives awareness, engagement and conversions. However, it also heavily impacts the perception of your brand. Maintaining your brand's identity and…
February 26, 2019
Why Brands Need to Think More Like a Chromo-Influencer
Chromo-Influencers™ have become the kings and queens of social media. The most prominent influencers (Chromo-Influencers™) produce and deliver content that evokes the emotions of their followers. By definition, they have…
February 22, 2019
Key Opinion Leaders (KOLs) vs Influencers – Who Suits Your Campaign?
Key opinion leaders (KOLs) are recognized experts in an industry or specific area of knowledge. KOLs are the go-to people for advice. There always have been KOLs – they have…
