fake followers
Influencer Marketing Tips
June 19, 2018

Unilever Ditches Celebrities with Fake Followers (How to Avoid them)

It’s fair to say that at our influencer marketing agency, PMYB, we’ve been preaching about the problems surrounding illegitimate followers for years. And it seems like major brands are becoming…
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Influencer Marketing Tips
June 13, 2018

How Influencer Instagram Stories WILL Increase Your ROI

Influencer Snapchat Stories vs Influencer Instagram Stories In late 2011 Snapchat introduced the world to the concept of short-term social media stories which would vanish after 24 hours. Yes, we…
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Airline brands influencer marketing
Influencer CampaignsInfluencer Marketing Tips
May 29, 2018

3 Airline Brands Flying Ahead of their Competitors through Influencers!

Airline Brands Winning with an Influencer Marketing Strategy! The airline industry has been revitalised over the last few years! In fact, recently, the industry has been celebrating its most lucrative…
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travel influencer campaigns
Influencer CampaignsInfluencer Marketing Tips
April 25, 2018

7 Great Travel Influencer Campaigns that Increased the Sales of Travel Brands!

Travel Influencer Campaigns you have to hear about! Influencer marketing continues to dominate the travel industry. Why? Because more and more top influencer marketing agencies are helping brands to launch…
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Hitting the older demographic
Influencer Marketing TipsMarketing Tips
April 16, 2018

How to Reach an Older Demographic using Influencer Marketing

Impacting the Older Demographic! When it comes to influencer marketing, hitting an older demographic on social media may seem difficult. We can assure you that this isn't true! Although 18-29-year-olds…
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Influencer Marketing Tips
March 8, 2018

Musical.ly Influencers are Perfect for Targeting Generation Z

We previously discussed how influencer marketers can target the older generation. In this post, we cover the new fascination of Musical.ly influencers by moving to the other end of the…
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Travel Brands
Influencer CampaignsInfluencer Marketing Tips
February 13, 2018

3 Reasons Why Travel Brands should use Influencers in varied industries

Travel brands have a lot of options! In 2018, influencer marketing is becoming increasingly important for travel brands. Attracting the attention of consumers has never been easier. Raising the profile…
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influencer-marketing-automation
Influencer Marketing Tips
December 28, 2017

Why Influencer Marketing Automation Can be Disastrous

Influencer Marketing automation became a growing trend in 2017 but we predict it to come to an end in 2018. The careless automation of influencer marketing often makes your brand…
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