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Influencer Marketing News

Influencer marketing conferences - tommy hilfiger
Influencer Marketing News
March 25, 2019

11 Influencer Marketing Conferences and Events for 2019

Influencer marketing has exploded over the last few years and is now an integral part of social media and content marketing. Because of this, there are many conferences and events…
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uber app downloads
Influencer Marketing News
March 4, 2019

How Chromo-Influencers™ Are Easily Driving App Downloads

Paid social is certainly an effective way to drive app downloads. However, high calibre influencers and the right strategy can empower you to drive higher volumes of meaningful downloads. Complimenting…
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Instagram books
Influencer Marketing News
February 18, 2019

Will ‘Instagram Books’ Inspire the Platform’s Future?

Our use of social media is constantly evolving. Instagram began as a photography app and is now one of the biggest social media platforms in the world. With the addition of…
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influencer marketing going nowehere
Influencer Marketing News
February 13, 2019

9 Reasons Why Influencer Marketing is not Going Anywhere

Every time a new marketing technique gets traction, there will always be cynics who claim that the latest “craze” is a “bubble”. So it should be no surprise that some…
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12 PMYB Influencer marketing predictions
Influencer Marketing News
January 30, 2019

12 Influencer Marketing Predictions for 2019

It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
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Influencer Marketing News
January 24, 2019

Fyre Festival – A huge disaster. But who is to blame?

The recent release of the Netflix documentary ‘Fyre: the greatest party that never happened’ has attracted a lot of interest from the general public. And the Fyre Festival has led to a…
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botb influencer marketing lotus
Influencer Marketing News
December 31, 2018

7 Major Developments for Influencer Marketing in 2018

A year ago, we pondered what would happen with influencer marketing in 2018. Our predictions turned out to be very accurate. In particular, we noticed the popularisation of new influencer…
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Influencer Marketing News
October 26, 2018

A Statistical Review of Influencer Engagement Rates in 2018

At PMYB, we know that the majority of our readers are well versed on the benefits of influencer marketing. We also know that most of you see right through vanity…
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