Category

Influencer Marketing News

Tourist boards influencer marketing
Influencer Marketing News
June 14, 2019

Why some Tourist Boards and Hotels are Undervaluing Influencers

Influencer marketing has undoubtedly had a massive impact on the travel industry. However, some tourist boards and hotels are hesitant to embrace these new marketing channels. In recent years, a…
Read More
love island partner with I saw it first
Influencer Marketing News
June 6, 2019

Will Love Island’s New Sponsor be as Successful as Misguided were Last Year?

Although Love Island has received a lot of flack in recent times, Love Island once again broke viewing records with 3.3M people watching this year's launch. A few days ago,…
Read More
Human Raza, Instagram Influencer
Influencer Marketing News
May 2, 2019

How Instagram Influencer, Humna Raza, Helped Save a Life

Evidently, Influencers attract a lot of attention. But it's not always for the right reasons. Studies have found that most people are naturally drawn towards negative stories, as opposed to…
Read More
Influencer marketing conferences - tommy hilfiger
Influencer Marketing News
March 25, 2019

11 Influencer Marketing Conferences and Events for 2019

Influencer marketing has exploded over the last few years and is now an integral part of social media and content marketing. Because of this, there are many conferences and events…
Read More
uber app downloads
Influencer Marketing News
March 4, 2019

How Chromo-Influencers™ Are Easily Driving App Downloads

Paid social is certainly an effective way to drive app downloads. However, high calibre influencers and the right strategy can empower you to drive higher volumes of meaningful downloads. Complimenting…
Read More
Instagram books
Influencer Marketing News
February 18, 2019

Will ‘Instagram Books’ Inspire the Platform’s Future?

Our use of social media is constantly evolving. Instagram began as a photography app and is now one of the biggest social media platforms in the world. With the addition of…
Read More
influencer marketing going nowehere
Influencer Marketing News
February 13, 2019

9 Reasons Why Influencer Marketing is not Going Anywhere

Every time a new marketing technique gets traction, there will always be cynics who claim that the latest “craze” is a “bubble”. So it should be no surprise that some…
Read More
12 PMYB Influencer marketing predictions
Influencer Marketing News
January 30, 2019

12 Influencer Marketing Predictions for 2019

It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
Read More
Influencer Marketing News
January 24, 2019

Fyre Festival – A huge disaster. But who is to blame?

The recent release of the Netflix documentary ‘Fyre: the greatest party that never happened’ has attracted a lot of interest from the general public. And the Fyre Festival has led to a…
Read More
botb influencer marketing lotus
Influencer Marketing News
December 31, 2018

7 Major Developments for Influencer Marketing in 2018

A year ago, we pondered what would happen with influencer marketing in 2018. Our predictions turned out to be very accurate. In particular, we noticed the popularisation of new influencer…
Read More
Show Buttons
Hide Buttons