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Influencer Marketing News

Instagram books
Influencer Marketing News
February 18, 2019

Will ‘Instagram Books’ Inspire the Platform’s Future?

Our use of social media is constantly evolving. Instagram began as a photography app and is now one of the biggest social media platforms in the world. With the addition of…
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influencer marketing going nowehere
Influencer Marketing News
February 13, 2019

9 Reasons Why Influencer Marketing is not Going Anywhere

Every time a new marketing technique gets traction, there will always be cynics who claim that the latest “craze” is a “bubble”. So it should be no surprise that some…
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12 PMYB Influencer marketing predictions
Influencer Marketing News
January 30, 2019

12 Influencer Marketing Predictions for 2019

It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
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Influencer Marketing News
January 24, 2019

Fyre Festival – A huge disaster. But who is to blame?

The recent release of the Netflix documentary ‘Fyre: the greatest party that never happened’ has attracted a lot of interest from the general public. And the Fyre Festival has led to a…
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botb influencer marketing lotus
Influencer Marketing News
December 31, 2018

7 Major Developments for Influencer Marketing in 2018

A year ago, we pondered what would happen with influencer marketing in 2018. Our predictions turned out to be very accurate. In particular, we noticed the popularisation of new influencer…
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Influencer Marketing News
October 26, 2018

A Statistical Review of Influencer Engagement Rates in 2018

At PMYB, we know that the majority of our readers are well versed on the benefits of influencer marketing. We also know that most of you see right through vanity…
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#ad influencer marketing
Influencer Marketing NewsInfluencer Marketing Tips
August 24, 2018

STUDY: Why using #Ad in Influencer Marketing Increases Trust & Profit

Don't Fear Labelling #Ad in Influencer Marketing Campaigns It has long been speculated that consumers value transparency from brands. But a recent study has shown exactly how important trust can…
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IGTV - social media icons on keyboard
Influencer Marketing News
July 9, 2018

How Global Brands are using Instagram’s new long-form video feature, IGTV

When IGTV - Instagram’s new, long-form video feature - first launched a few weeks ago, we knew straight away that it was going to be a big deal. As last month’s…
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