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The #LordsMobile App Download Campaign

IGG X PMYB Chromo-Influencer Case Study

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What is Lords Mobile?

Lords Mobile is an award-winning online multiplayer strategy game that was developed and published by IGG in 2016. On its release, Lords Mobile won the Google Play Awards for “Best Competitive Game” and in 2017 it was nominated for “Best Multiplayer Game”.

IGG’s Campaign Objective

Drive downloads of the popular mobile app Lords Mobile app on both iOS and Android. 

Target Market

UK-based 18-35 year old males.

PMYB’s Solution

PMYB worked with 5 carefully selected Chromo-Influencers™ to produce a collection of engaging Instagram Stories and effective YouTube videos to encourage their audiences to download the Lords Mobile app. PMYB worked with the Chromo-Influencers™ every step of the way, showing the entire user journey and highlighting the exciting in-app gameplay.


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We drove thousands of people to download Lords Mobile through our Chromo-Influencers™.

Total Video Views & Impressions
People sent to the Download Landing page

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