The International ‘My Simple Pleasures’ Campaign

Hilton X PMYB Chromo-Influencer Case Study

Hilton’s Campaign Objective

To produce beautiful content that increases the brand awareness and brand equity of Hilton, whilst driving engagement around the ‘My Simple Pleasures’ campaign message.

Target Market

Turkey, UAE and UK residents over the age of 30.
Turkey flag icon UAE flag icon UK Flag icon

PMYB’s Solution

We documented the experiences of several Chromo-Influencers™ from the Travel, Lifestyle and Family niches as we sent them to various luxurious activities around the world. We positioned Hilton at the centre of their trips, whilst capturing content from some of the most ‘instagrammable’ locations in the city that were carefully selected by PMYB’s delivery team.

Platforms

  

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Why Countless Travel Brands are Seeking Influencers

We raised the awareness of Hilton internationally and emphatically...

4
Total Impressions
118
Engagements
500
Pieces of Content

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