Hilton X PMYB Chromo-Influencer™ Case Study
Hilton’s Campaign Objective
To produce beautiful content that increases the brand awareness and brand equity of Hilton, whilst driving engagement around the ‘My Simple Pleasures’ campaign message.
Turkey, UAE and UK residents over the age of 30.
We documented the experiences of several Chromo-Influencers™ from the Travel, Lifestyle and Family niches as we sent them to various luxurious activities around the world. We positioned Hilton at the centre of their trips, whilst capturing content from some of the most ‘instagrammable’ locations in the city that were carefully selected by PMYB’s delivery team.