The #HejGoesUK and #HejGoesGermany Global Campaign

Hej Natural X PMYB Chromo-Influencer Case Study

hej natural logo

Hej Natural’s Campaign Objective

  • To establish Hej Natural in the UK by introducing their healthy, natural, organic and gluten-free protein snacks.
  • To further establish Hej Natural in Germany.
  • To drive sales of the Hej Natural products.

Target Market

German and British women between the ages of 18 and 30 with a healthy, active lifestyle.
Germany Flag icon - Hej natural influencer campaignUK Flag icon - Hej natural influencer campaign

 

PMYB’s Solution

PMYB utilised a wide range of Micro and Macro-sized Chromo-Influencers to introduce Hej Natural’s healthy protein snacks to the UK in a global influencer marketing campaign. The campaign also focused on targeting another key territory for Hej Natural, in the form of Germany.

Platforms

  

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We heavily raised the awareness and sales of Hej Natural products.

3
Total Impressions
3
Total Followers
55
Engagements
11
Clicks
1
New Followers
199
Pieces of Content

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