Hej Natural X PMYB Chromo-Influencer™ Case Study
Hej Natural’s Campaign Objective
- To establish Hej Natural in the UK by introducing their healthy, natural, organic and gluten-free protein snacks.
- To further establish Hej Natural in Germany.
- To drive sales of the Hej Natural products.
German and British women between the ages of 18 and 30 with a healthy, active lifestyle.
PMYB utilised a wide range of Micro and Macro-sized Chromo-Influencers to introduce Hej Natural’s healthy protein snacks to the UK in a global influencer marketing campaign. The campaign also focused on targeting another key territory for Hej Natural, in the form of Germany.