A PMYB X Halfords Chromo-Influencer™ Case Study
Halfords Campaign Objectives
- To generate sales of Halford’s summer biking, camping and car equipment.
- To raise awareness of the Halfords brand
25-40 year olds and parents in the UK
We identified and analysed the perfect family vloggers for Halfords and sent them on local summer adventures which included cycling trips, road trips, days out and camping! PMYB fully managed the campaign to produce content highlighting the amazing service and Halford’s top quality products.
We portrayed Halfords as the enabler and influenced other families to #GearUpForSummer
PMYB heavily contributed to Halfords’ sales revenue growth. They achieved a reported sales uptake of 2.7% in the short period during and after the campaign.