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The #GearUpForSummer Halfords Campaign

A PMYB X Halfords Chromo-Influencer Case Study

Halfords Campaign Objectives

  • To generate sales of Halford’s summer biking, camping and car equipment.
  • To raise awareness of the Halfords brand

Target Market

25-40 year olds and parents in the UK

PMYB’s Solution

We identified and analysed the perfect family vloggers for Halfords and sent them on local summer adventures which included cycling trips, road trips, days out and camping! PMYB fully managed the campaign to produce content highlighting the amazing service and Halford’s top quality products.

We portrayed Halfords as the enabler and influenced other families to #GearUpForSummer

PMYB heavily contributed to Halfords’ sales revenue growth. They achieved a reported sales uptake of 2.7% in the short period during and after the campaign.

Platforms

   

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Halfords' First Influencer Campaign was a Success!

PMYB successfully executed the campaign, assisting Halfords in their quest to get families to gear up for summer. Aside from the massive uptake in sales (2.7%), we delivered:

2
Impressions
45
Engagements
30
Pieces of Content

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