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The #24HoursWithGroupon Global Campaign

A PMYB X Groupon Chromo-Influencer Case Study

Groupon’s Campaign Objective

Groupon set PMYB the task of driving high levels of awareness to their target audience across 3 key locations.

Target Market

22-44 year old women based in the UK, Italy and Spain.
UK flag icon for Groupon Influencer Case StudyItaly flag icon for Groupon Influencer Case StudySpain flag icon for Groupon Influencer Case Study


PMYB’s Solution

This large international brand awareness campaign, driven by boundary-breaking creatives saw PMYB leverage Lifestyle, Family & Fitness Chromo-Influencers as we showcased the memorable adventures that can be experienced with Groupon.

This ongoing 2019 campaign has involved everything, from Chromo-Influencer content creation and paid social, to branded beauty trams in Turin and Milan, as well as car cinemas and hot air balloons in Madrid. The whole project was planned, managed and executed by our experienced influencer marketing strategists and creative production teams.

The UK, Spain and Italy-based campaign followed the adventures of Chromo-Influencers as they documented themselves enjoying a host of spas, restaurants, gyms, wineries, barbers, cinemas, skiing and rock-climbing activities.


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PMYB empowered Groupon's customers so that they could enjoy some unforgettable experiences.

Total Impressions
Pieces of Content

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