Groundbreaking Campaign Results

The Grad DNA App achieved 25k app downloads in 8 days as a result of the creative marketing experts at PMYB.

The Client – The Grad DNA App

Grad DNA is a mobile app that helps students and graduates find graduate jobs. Job seekers take psychometric tests directly on the app and get matched with suitable jobs based on the score they achieve.

Employers also offer app users jobs based on their performance on the app. The app is available on iOS and Android.


Campaign Objective

Grad DNA wanted to increase the awareness and virality of their brand and app using influencers. They set us a target of achieving 2-3k app downloads (which we exceeded in style).

Grad DNA App - Female graduate

Campaign KPI’s & Numbers

Combined influencer reach
Total app downloads

What we did and who we used?


We delivered Grad DNA a fully-executed campaign on multiple platforms using different types of influencers. Additionally, we crafted a powerful viral video that gained over 3 million video views. As a result, a mass amount of downloads were achieved. Alike our campaign for The Meat Man we delivered high levels of raised awareness.

The campaign utilised a variety of influencers, including 500+ UK students/influencers, 23 Influencers and 3 platforms. And these platforms included Facebook, Instagram and Twitter.

Everybody dreams of the perfect campaign. Let’s create and execute a viral concept that will raise the awareness of your brand. Get in touch here today!

500+ UK students, influencers and pages!

23 Influencers!

3 social platforms and blogs!