The Google homepage news feed
The Google homepage has been a sign of consistency and familiarity in an ever-changing world. But things are about to drastically change for the first time since the 90s.
The latest news to come from the tech giant is that a new homepage news feed of personalised information will make its way onto our desktops. This feature will be familiar to Google App users and those with Nexus and Pixel smartphones.
What does this mean for advertisers?
Google announced on Wednesday that the updates to the feed will enable users to be able to follow topics with ease – straight from the search results. This will include sports, movies, celebrities and music which will be added to the Google homepage news feed. As a result, advertisers will now be even closer to the target consumers that love the content their affiliated with.
The news comes amongst Google being fined over search engine abuse.
The changes on mobile devices’ will impact US users immediately. The updates will be rolled out to the rest of the world, including the UK, over the following weeks.
Vice president of engineering at Google has said:
“Your feed will not only be based on your interactions with Google but also factor in whats trending in your area and around the world.”
Further customizations will be added to the feed using Google’s machine-learning algorithms.
Google has already established a desktop news feed experience on its Chromebooks. However, rolling out this experience onto its Google.co.uk desktop page would immediately turn it into the largest web portal out there.
How these changes will look – we are not yet certain. However, it will most likely be similar to the mobile homepage seen on mobile devices. If so, it will contain multiple cards in columns with news, events, boarding passes. As well as calendar events taken from Gmail and Google Calendar. This will also mean users will probably have to log into a Google account to enable these features.