We carried out a very successful sales-driven Chromo-Influencer® campaign for DRARE Clothing.
The Client – DRARE Clothing
DRÂRE Clothing is an exclusive apparel brand founded in the Nottingham, UK. DRÂRE aims to create great quality products that catch the eye with limited edition lines and fresh new urban designs.
The priority for DRARE was to increase sales using our Chromo-Influencer® campaign. They also wanted to raise the overall brand awareness of young people aged 16-25 in the UK.
Campaign KPI’s & Numbers
What we did.
We created a Chromo-Influencer® campaign utilising 6 Chromo-Influencers® for DRARE Clothing.
The Chromo-Influencers® rated highly against 46 important factors that contribute to influence.
We delivered DRARE a return of investment of 920%. That’s £9.20 for every £1 spend! While doing so, we sold out multiple ranges within the 6 month campaign period!
Do you want PMYB to create and execute a viral concept that will raise the awareness of your brand? Get in touch here today!
6 Months Campaign!
920% Return of Investment