boohooMAN.com x PMYB Chromo-Influencer® Campaign

Generating Sales for BoohooMAN.com

boohooMAN logo

boohooMAN is an industry-leading global menswear company that offers cutting-edge designs at an affordable price.

boohooMAN.com Campaign Objectives

  • To generate sales
  • To drive traffic to boohooMAN.com
  • To raise awareness of the boohooMAN.com brand

 

Target Market

16-25 year olds in the UK

 

PMYB’s Solution

Across 2 campaigns, PMYB’s research found that non-conventional niches would be highly effective in driving sales for the fashion brand. We ventured outside of the reality TV niche that boohooMAN.com often opted.

Our fashion campaign management team proceeded to identify and analyse the most ideal Chromo-Influencers® that would deliver an immediate and long-term uptake in sales. Creating content with these Chromo-Influencers® allowed us to hit the target market from a variety of different angles.

 

   

Targets Achieved

As well as exceeding the sales targets set by boohooMAN.com, the PMYB influencer campaign management team also delivered the following:

4
Impressions
240
Engagements
21
Targeted Clicks
41
Pieces of Content

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