boohooMAN logo x PMYB Chromo-Influencer™ Campaign

Generating Sales for Campaign Objectives

  • To generate sales
  • To drive traffic to
  • To raise awareness of the brand

Target Market

16-25 year olds in the UK

PMYB’s Solution

Across 2 campaigns, PMYB’s research found that non-conventional niches would be highly effective in driving sales for the fashion brand. We ventured outside of the reality TV niche that often opted.

Our fashion campaign management team proceeded to identify and analyse the most ideal Chromo-Influencers™ that would deliver an immediate and long-term uptake in sales. Creating content with these Chromo-Influencers™ allowed us to hit the target market from a variety of different angles.


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We Helped Transform boohooMAN's Influencer Strategy for the Better

As well as exceeding the sales targets set by, the PMYB influencer campaign management team also delivered:

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