Our Influencer Marketing Highlights With Christmas fast approaching and 2019 on the horizon, we thought it would be a great time to have a look back at the year and…
Meg BassDecember 17, 2018
As the weather gets colder, the streets start sparkling with Christmas light bulbs, we unconsciously start thinking about Christmas. It’s the most wonderful time of the year! And it’s also…
Martyna KasmaukaiteDecember 4, 2018
Implementing a Strategic Narrative in Influencer Marketing Everybody connects with stories. We're living them every day and every second. They can bring your brand to life in the eyes of your audience,…
PMYBNovember 26, 2018
The Majority Illusion: What Makes Influencers so Powerful! Most people jump into influencer marketing because they know influencers make audiences act. However, not many actually consider how and why these…
PMYBNovember 20, 2018
You've probably been advised to opt Instagram as your designated platform for utilising influencers. But this doesn't apply to every marketer. You need to hit up the social platforms which…
AndrewNovember 13, 2018
In some ways, influencer marketing is no different from any other form of marketing. To be of value to your business, you need to demonstrate that it can provide an…
PMYBNovember 8, 2018
Welcome to the PMYB blog. We’re the influencer marketing agency that disrupted the influencer marketing industry through our scientific, data-driven approach to identifying effective influencers. We develop, implement and execute influencer…
PMYBNovember 5, 2018
While a portion of the platform's creators are music influencers and musicians, there are a lot more influencers from a wide range of influencer niches on the platform. TikTok is…
AndrewNovember 1, 2018
You're not alone. B2C brands are finding it increasingly difficult to grow their social media followings. And that's mainly due to recent changes in the Instagram algorithm, following close behind…
AndrewOctober 30, 2018
At PMYB, we know that the majority of our readers are well versed on the benefits of influencer marketing. We also know that most of you see right through vanity…
PMYBOctober 26, 2018
You’re on the blog of PMYB, the influencer marketing agency that disrupted the influencer marketing industry through our scientific, data-driven approach to identifying effective influencers. We design, implement and execute…
Chris WilsonOctober 22, 2018
The Wild West of Influencer Marketing Still Exists A fairly recent investigation has proven, once again that fake Instagrammers can - and do trick brands on a regular basis. The…
Tayla Mundy-GillOctober 17, 2018
Much of the success of influencer marketing is due to the quality of the influencers utilised. As we all know, not everyone with thousands or even hundreds of thousands of…
AndrewOctober 10, 2018
CAP Guidelines - Here’s What You Need to Know Not long ago, the CAP (the Committee of Advertising Practice) sent us the brand new CAP guidelines and we thought we'd share…
Tayla Mundy-GillOctober 8, 2018
18-25 Year Olds, a Key Demographic! 18-25 year olds are a key demographic for thousands of brands in countless industries across the world - from music to fashion, and fitness…
Tayla Mundy-GillOctober 1, 2018
There are over 50 prominent influencer niches in the influencer marketing field. And there are many more sub-categories of these niches. Influencer marketing is no longer an experiment. Many top…
Tayla Mundy-GillSeptember 24, 2018
Welcome! You’re on the PMYB blog. We’re the influencer marketing agency that disrupted the influencer marketing industry through our scientific, data-driven approach to identifying effective influencers. We design, implement and execute…
AndrewSeptember 20, 2018
Love Island Celebs and Future Influencer Marketing! Since its relaunch three years ago, Love Island has become the TV programme that grips millions of ITV2 viewers week by week, and…
Tayla Mundy-GillSeptember 17, 2018
We're PMYB, an influencer marketing agency that specialises in running influencer campaigns for the biggest brands and most-promising startups worldwide, including global video social media platform, Tik Tok, the world's…
AndrewSeptember 13, 2018
