Influencer Marketing Blog

Social media news & influencer marketing tips from talented marketers.
Tayla 0
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musically tik tok launch party
August 6, 2018

Tik Tok and Musical.ly are Merging to Form a New Short Video Platform!

 Tik Tok and musical.ly are Merging! It’s official! Our client, the hugely popular global video app, musical.ly has merged with Tik Tok. Our team at PMYB were delighted to be invited to the official…
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Martyna Kasmaukaite 0
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Instagram Music Sticker
August 1, 2018

Increase Instagram Story Engagement with the Instagram Music Sticker

Instagram Stories seems to have won the battle with Snapchat having attracted 400 million daily users. A whole range of different features Instagram Stories offer can be very beneficial to your…
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BBC radio 4 - The Bottom Line with Evan Davis
Advertising NewsPMYB News
July 23, 2018

Quick Summary: PMYB featured on BBC 4 Radio Panel Show, The Bottom Line

PMYB MD and co-founder, Rohan Midha, was invited to make a guest appearance on BBC Radio 4's radio show and podcast, 'The Bottom Line', in which he spoke on the…
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Andrew 0
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Advertising News
July 17, 2018

Is Traditional Television Advertising Dying in 2018?

For years television advertising was considered the pinnacle of marketing. Companies that could afford television advertising found themselves gaining more traction than their competitors. Many felt that the ultimate achievement…
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Tayla 0
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IGTV - social media icons on keyboard
Influencer Marketing News
July 9, 2018

How Global Brands are using Instagram’s new long-form video feature, IGTV

When IGTV - Instagram’s new, long-form video feature - first launched a few weeks ago, we knew straight away that it was going to be a big deal. As last month’s…
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IGTV
June 22, 2018

The New IGTV Instagram 1 Hour Video Feature – All you Need to Know!

IGTV - All You Need to Know! Over the last few years, Instagram - one of the UK’s most popular apps - has been evolving at a remarkably quick pace.…
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Chris Wilson 1
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fake followers
Influencer Marketing Tips
June 19, 2018

Unilever Ditches Celebrities with Fake Followers (How to Avoid them)

It’s fair to say that at our influencer marketing agency, PMYB, we’ve been preaching about the problems surrounding illegitimate followers for years. And it seems like major brands are becoming…
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Andrew 0
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Influencer Marketing Tips
June 13, 2018

How Influencer Instagram Stories WILL Increase Your ROI

Influencer Snapchat Stories vs Influencer Instagram Stories In late 2011 Snapchat introduced the world to the concept of short-term social media stories which would vanish after 24 hours. Yes, we…
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Chris Stokes 0
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Advertising News
June 5, 2018

UK Advertising Industry Enquiry – How it could Influencer Marketing.

UK Advertising Industry Enquiry Not too long ago, The House of Lords published the findings from its inquest into the future of the UK advertising industry. The outcome? Not so surprisingly,…
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