Digital culture has evidently transformed how we all live our day-to-day lives. In particular, we have all witnessed the constant stream of viral challenges, trends, videos, and memes that have…
Samuel AndersonAugust 8, 2019
In May this year, a trial was carried out in Canada. This saw Instagram hiding likes and views from its users’ photos and videos. At the time, we reported that…
NevilleJuly 23, 2019
Ever since influencer marketing became a staple of many brands' digital marketing strategy, some have remained sceptical. Like every other form of marketing that arises, there are concerns over the…
Samuel AndersonJuly 18, 2019
Instagram has long been a key player in influencer marketing. Now the new(ish) kid on the block, TikTok, is set to follow in its footsteps. Since merging with Musical.ly back…
NevilleJuly 15, 2019
Influencer marketing is increasingly playing a key role in raising awareness and funds for good causes. Charities and movements across the globe are ever more frequently utilising the reach and…
NevilleJuly 11, 2019
The influencer selection processes of brands have definitely improved. Despite this, many of the biggest brands across the globe are still missing the opportunity to cut out wastage and optimise…
PMYBJune 26, 2019
Last week I (Ben Humby, PMYB) appeared on the international news broadcast TRT World panel, 'Roundtable' to discuss problems surrounding over-tourism. Instagram and influencers, in general, have had a profound…
Ben HumbyJune 20, 2019
YouTube has been hard at work responding to concerns about the management of its platform. Some of the emphasis has been placed on the popular Trending feed. Through their ever-accessible…
NevilleJune 19, 2019
Influencer marketing has undoubtedly had a massive impact on the travel industry. However, some tourist boards and hotels are hesitant to embrace these new marketing channels. In recent years, a…
Samuel AndersonJune 14, 2019
Although Love Island has received a lot of flack in recent times, Love Island once again broke viewing records with 3.3M people watching this year's launch. A few days ago,…
PMYBJune 6, 2019
The evolution of social media has empowered many people to creatively express themselves online. Some have small followings which they express themselves to, while others have large followings to showcase…
PMYBJune 4, 2019
As football fans, we are all consumers, influenced by the players we idolise. We are striving to better ourselves and become like those that inspire us. Earlier this year, Liverpool's…
George CoyleMay 23, 2019
The Instagram platform seems to be shifting away from the “perfect” aesthetic that helped drive the platform's success. Instead, we’re beginning to see younger influencers and their audiences embrace authentic,…
Samuel AndersonJuly 3, 2019
Instagram recently upgraded its renowned poll stickers with the new and improved quiz sticker feature which offers a more interactive way for brands and influencers to ask their followers engaging…
NevilleMay 18, 2019
Hundreds of high profile brands have moved portions of their television advertising budgets into influencer marketing over the past four years. As we reported in December, 2018 was a year…
GuestMay 9, 2019
Evidently, Influencers attract a lot of attention. But it's not always for the right reasons. Studies have found that most people are naturally drawn towards negative stories, as opposed to…
PMYBMay 2, 2019
Gymshark has become one of the world’s most successful and influential fitness apparel online retailers in recent years. In a short space of time it has become internationally renowned and…
TaylaApril 24, 2019
The very essence of influencer marketing comes from authenticity. Without it, influencer marketing would not exist. It’s no secret that social media influencers have changed the face of marketing for…
TaylaApril 17, 2019
