Key opinion leaders (KOLs) are recognized experts in an industry or specific area of knowledge. KOLs are the go-to people for advice. There always have been KOLs – they have…
PMYBFebruary 22, 2019
Every time a new marketing technique gets traction, there will always be cynics who claim that the latest “craze” is a “bubble”. So it should be no surprise that some…
PMYBFebruary 13, 2019
Instagram fraud has been a contentious issue for some years now. There are very few people in social media who are not rattled by disingenuous Instagram users – including brands,…
TaylaFebruary 7, 2019
Why Chromo-Influencers™ are Perfect for Travel Companies Are you a founder, director or manager at a travel brand? Well, you've already got a headstart in the influencer marketing game. The…
AndrewFebruary 4, 2019
It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
PMYBJanuary 30, 2019
The recent release of the Netflix documentary ‘Fyre: the greatest party that never happened’ has attracted a lot of interest from the general public. And the Fyre Festival has led to a…
Kieran ThwaitesJanuary 24, 2019
Influencer Marketing is a very visual entity. The majority of influencers are popular because of the visual content they post online, whether that is photo or video form. As a…
Jess PercivalJanuary 21, 2019
Snapchat was the first social platform that facilitated the ability for you to tell a story in a series of interconnected images (and later videos). Before long Facebook saw benefit…
AndrewJanuary 10, 2019
We're PMYB, a leading influencer marketing agency that develops and implements influencer strategies for the biggest brands and most-promising startups across the world. That includes global video social media platform,…
PMYBJanuary 7, 2019
A year ago, we pondered what would happen with influencer marketing in 2018. Our predictions turned out to be very accurate. In particular, we noticed the popularisation of new influencer…
PMYBDecember 31, 2018
Some Instagrammers are reportedly producing Instagram posts, featuring the products of leading brands. However, the problem is that they are calling them sponsored ads, despite them not being paid by…
PMYBDecember 20, 2018
Our Influencer Marketing Highlights With Christmas fast approaching and 2019 on the horizon, we thought it would be a great time to have a look back at the year and…
Meg BassDecember 17, 2018
In September, Snap Inc announced their new innovative feature that will be rolled out across Snapchat soon, Visual Search. It is apart of their new partnership with Amazon. However, how…
Patrick WhiteDecember 15, 2018
As the weather gets colder, the streets start sparkling with Christmas light bulbs, we unconsciously start thinking about Christmas. It’s the most wonderful time of the year! And it’s also…
Martyna KasmaukaiteDecember 4, 2018
Implementing a Strategic Narrative in Influencer Marketing Everybody connects with stories. We're living them every day and every second. They can bring your brand to life in the eyes of your audience,…
PMYBNovember 26, 2018
The Majority Illusion: What Makes Influencers so Powerful! Most people jump into influencer marketing because they know influencers make audiences act. However, not many actually consider how and why these…
PMYBNovember 20, 2018
You've probably been advised to opt Instagram as your designated platform for utilising influencers. But this doesn't apply to every marketer. You need to hit up the social platforms which…
AndrewNovember 13, 2018
In some ways, influencer marketing is no different from any other form of marketing. To be of value to your business, you need to demonstrate that it can provide an…
PMYBNovember 8, 2018
Welcome to the PMYB blog. We’re the influencer marketing agency that disrupted the influencer marketing industry through our scientific, data-driven approach to identifying effective influencers. We develop, implement and execute influencer…
PMYBNovember 5, 2018
