How to Reach an Older Demographic using Influencer Marketing
Impacting the Older Demographic! When it comes to influencer marketing, hitting an older demographic on social media may seem difficult. We can assure you that this isn't true! Although 18-29-year-olds…
Influencer Marketing Conferences over the Rest of 2018
One of the best ways to learn more about influencer marketing is to attend a conference. At the moment there few specialist influencer marketing conferences announced for the remainder of this…
How the Changes to Instagram and their API Impact Influencer Marketing
Facebook has recently found itself under tremendous pressure since news of the Cambridge Analytica scandal hit the headlines. Facebook (the company) has been scrambling to minimise the fallout this week.…
The 2018 B2B / B2C Marketing Expo from PMYB’s Perspective
Our B2B / B2C Marketing Expo Exhibition Several members of our influencer marketing agency visited the 2018 B2B / B2C Marketing Expo, which was held at the Excel Center in…
How the Instagram Post Scheduling Upgrade Benefits Influencer Marketing!
A new Instagram feature that assists Influencer Marketing! Instagram has become the lifeblood of many businesses, especially those targeting the millennial generation. Good news arrived earlier this year when Instagram…
10 Popular Technology Influencers for your Campaign – Part 2
5. Erica Griffin 700k YouTube subscribers Erica Griffin is one of the biggest female technology influencers on the planet - and it’s easy to see why. Griffin is highly educated…
The Power of Tech Influencers! The power of influencer marketing continues to grow at a rapid pace. As we all know, successful social influencers are already helping to transform the…
How to beat the new Facebook Algorithm with Chromo-Influencers™!
The Facebook Algorithm Controversy! The new Facebook algorithm has caused controversy among brands and influencers alike. Although users may benefit from the new changes, brands are at risk of falling…
Musical.ly Influencers are Perfect for Targeting Generation Z
We previously discussed how influencer marketers can target the older generation. In this post, we cover the new fascination of Musical.ly influencers by moving to the other end of the…
15 Ways the New FTC Influencer Guidelines Impact Influencer Marketing
FTC Influencer Guidelines: Learn About the Latest Changes The Federal Trade Commission (FTC) is once again cracking down on influencer marketing. This is clear in the latest FTC influencer guidelines,…
We're PMYB, an influencer marketing agency that specialises in 3 areas.
1. PMYB pioneered the process of identifying high-performing Chromo-Influencers™ (The top 3% of Influencers that can deliver over 4x more sales than normal influencers).
2. PMYB helps brands tell their story with our growing network of 9,500+ influencers and content creators.
3. PMYB helps brands reach 50M of their target market within a span of 24 hours with our Social Amplification Services.