Influencer marketing has exploded over the last few years and is now an integral part of social media and content marketing. Because of this, there are many conferences and events…
AndrewMarch 25, 2019
The Long-awaited Instagram Checkout Feature It's confirmed. Instagram's in-app shopping experience has been improved. Instagram has now become a direct e-commerce platform. Today, the company introduced its long-awaited Instagram 'Checkout'…
PMYBMarch 19, 2019
Celebrities being paid to endorse products or companies is nothing new to the world of social media. But to have a top-selling pop star endorse a political party is something…
Kieran ThwaitesMarch 17, 2019
Travel Influencer Campaigns you have to hear about! Influencer marketing continues to dominate the travel industry. Why? Because more brands and more top influencer marketing agencies are helping brands to…
TaylaMarch 18, 2019
Chris Wilson, PMYB Co-Founder: “Real influence in the right hands drives awareness, engagement and conversions. However, it also heavily impacts the perception of your brand. Maintaining your brand's identity and…
AndrewMarch 11, 2019
Nathan Alexander, CEO of Boda Skins, first dabbled in influencer marketing during the early stages of his business, back in 2013. Back then, the move seemed like a massive gamble…
TaylaMarch 7, 2019
Paid social is certainly an effective way to drive app downloads. However, high calibre influencers and the right strategy can empower you to drive higher volumes of meaningful downloads. Complimenting…
PMYBMarch 4, 2019
In late 2017 the most followed Instagram user at the time, Selena Gomez, went private. Of course, her millions of existing followers wouldn’t have noticed this. They had already been…
AndrewFebruary 28, 2019
Chromo-Influencers™ have become the kings and queens of social media. The most prominent influencers (Chromo-Influencers™) produce and deliver content that evokes the emotions of their followers. By definition, they have…
AndrewFebruary 26, 2019
Key opinion leaders (KOLs) are recognized experts in an industry or specific area of knowledge. KOLs are the go-to people for advice. There always have been KOLs – they have…
PMYBFebruary 22, 2019
Our use of social media is constantly evolving. Instagram began as a photography app and is now one of the biggest social media platforms in the world. With the addition of…
Jess PercivalFebruary 18, 2019
Every time a new marketing technique gets traction, there will always be cynics who claim that the latest “craze” is a “bubble”. So it should be no surprise that some…
PMYBFebruary 13, 2019
Instagram fraud has been a contentious issue for some years now. There are very few people in social media who are not rattled by disingenuous Instagram users – including brands,…
TaylaFebruary 7, 2019
Why Chromo-Influencers™ are Perfect for Travel Companies Are you a founder, director or manager at a travel brand? Well, you've already got a headstart in the influencer marketing game. The…
AndrewFebruary 4, 2019
It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
PMYBJanuary 30, 2019
The recent release of the Netflix documentary ‘Fyre: the greatest party that never happened’ has attracted a lot of interest from the general public. And the Fyre Festival has led to a…
Kieran ThwaitesJanuary 24, 2019
Influencer Marketing is a very visual entity. The majority of influencers are popular because of the visual content they post online, whether that is photo or video form. As a…
Jess PercivalJanuary 21, 2019
Snapchat was the first social platform that facilitated the ability for you to tell a story in a series of interconnected images (and later videos). Before long Facebook saw benefit…
AndrewJanuary 10, 2019
We're PMYB, a leading influencer marketing agency that develops and implements influencer strategies for the biggest brands and most-promising startups across the world. That includes global video social media platform,…
PMYBJanuary 7, 2019
