Hitting the older demographic
Influencer Marketing TipsMarketing Tips
April 16, 2018

How to Reach an Older Demographic using Influencer Marketing

Impacting the Older Demographic! When it comes to influencer marketing, hitting an older demographic on social media may seem difficult. We can assure you that this isn't true! Although 18-29-year-olds…
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Influencer Marketing News
April 10, 2018

Influencer Marketing Conferences over the Rest of 2018

One of the best ways to learn more about influencer marketing is to attend a conference. At the moment there few specialist influencer marketing conferences announced for the remainder of this…
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Instagram changes
Influencer Marketing News
April 7, 2018

How the Changes to Instagram and their API Impact Influencer Marketing

Facebook has recently found itself under tremendous pressure since news of the Cambridge Analytica scandal hit the headlines. Facebook (the company) has been scrambling to minimise the fallout this week.…
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B2B Marketing Expo 2018 PMYB
April 4, 2018

The 2018 B2B / B2C Marketing Expo from PMYB’s Perspective

Our B2B / B2C Marketing Expo Exhibition Several members of our influencer marketing agency visited the 2018 B2B / B2C Marketing Expo, which was held at the Excel Center in…
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Instagram post scheduling
March 31, 2018

How the Instagram Post Scheduling Upgrade Benefits Influencer Marketing!

A new Instagram feature that assists Influencer Marketing! Instagram has become the lifeblood of many businesses, especially those targeting the millennial generation. Good news arrived earlier this year when Instagram…
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technology influencers pmyb
March 23, 2018

10 Popular Technology Influencers for your Campaign – Part 2

5. Erica Griffin 700k YouTube subscribers Erica Griffin is one of the biggest female technology influencers on the planet - and it’s easy to see why. Griffin is highly educated…
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How to beat the new Facebook algorithm
March 14, 2018

How to beat the new Facebook Algorithm with Chromo-Influencers™!

The Facebook Algorithm Controversy! The new Facebook algorithm has caused controversy among brands and influencers alike.  Although users may benefit from the new changes, brands are at risk of falling…
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Influencer Marketing Tips
March 8, 2018

Musical.ly Influencers are Perfect for Targeting Generation Z

We previously discussed how influencer marketers can target the older generation. In this post, we cover the new fascination of Musical.ly influencers by moving to the other end of the…
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