Influencer Marketing is a very visual entity. The majority of influencers are popular because of the visual content they post online, whether that is photo or video form. As a…
Jess PercivalJanuary 21, 2019
We're PMYB, a leading influencer marketing agency that develops and implements influencer strategies for the biggest brands and most-promising startups across the world. That includes global video social media platform,…
PMYBJanuary 7, 2019
A year ago, we pondered what would happen with influencer marketing in 2018. Our predictions turned out to be very accurate. In particular, we noticed the popularisation of new influencer…
PMYBDecember 31, 2018
Some Instagrammers are reportedly producing Instagram posts, featuring the products of leading brands. However, the problem is that they are calling them sponsored ads, despite them not being paid by…
PMYBDecember 20, 2018
Our Influencer Marketing Highlights With Christmas fast approaching and 2019 on the horizon, we thought it would be a great time to have a look back at the year and…
Meg BassDecember 17, 2018
In September, Snap Inc announced their new innovative feature that will be rolled out across Snapchat soon, Visual Search. It is apart of their new partnership with Amazon. However, how…
Patrick WhiteDecember 15, 2018
As the weather gets colder, the streets start sparkling with Christmas light bulbs, we unconsciously start thinking about Christmas. It’s the most wonderful time of the year! And it’s also…
Martyna KasmaukaiteDecember 4, 2018
Implementing a Strategic Narrative in Influencer Marketing Everybody connects with stories. We're living them every day and every second. They can bring your brand to life in the eyes of your audience,…
PMYBNovember 26, 2018
The Majority Illusion: What Makes Influencers so Powerful! Most people jump into influencer marketing because they know influencers make audiences act. However, not many actually consider how and why these…
PMYBNovember 20, 2018
You've probably been advised to opt Instagram as your designated platform for utilising influencers. But this doesn't apply to every marketer. You need to hit up the social platforms which…
AndrewNovember 13, 2018
In some ways, influencer marketing is no different from any other form of marketing. To be of value to your business, you need to demonstrate that it can provide an…
PMYBNovember 8, 2018
Welcome to the PMYB blog. We’re the influencer marketing agency that disrupted the influencer marketing industry through our scientific, data-driven approach to identifying effective influencers. We develop, implement and execute influencer…
PMYBNovember 5, 2018
While a portion of the platform's creators are music influencers and musicians, there are a lot more influencers from a wide range of influencer niches on the platform. TikTok is…
AndrewNovember 1, 2018
You're not alone. B2C brands are finding it increasingly difficult to grow their social media followings. And that's mainly due to recent changes in the Instagram algorithm, following close behind…
AndrewOctober 30, 2018
At PMYB, we know that the majority of our readers are well versed on the benefits of influencer marketing. We also know that most of you see right through vanity…
PMYBOctober 26, 2018
You’re on the blog of PMYB, the influencer marketing agency that disrupted the influencer marketing industry through our scientific, data-driven approach to identifying effective influencers. We design, implement and execute…
Chris WilsonOctober 22, 2018
The Wild West of Influencer Marketing Still Exists A fairly recent investigation has proven, once again that fake Instagrammers can - and do trick brands on a regular basis. The…
TaylaOctober 17, 2018
When Instagram originally launched in 2010, few could have predicted the app's profound evolution in the past decade. After just one month Instagram had acquired one million users and by…
George CoyleJanuary 14, 2019
Much of the success of influencer marketing is due to the quality of the influencers utilised. As we all know, not everyone with thousands or even hundreds of thousands of…
AndrewOctober 10, 2018
