Betron X PMYB Chromo-Influencer™ Case Study
Betron’s Campaign Objective
- To produce beautiful influencer content which established Betron as an affordable and high-quality headphone brand.
- To direct informed followers to the Betron products Amazon landing page.
UK based 18-25 year old males and females with an interest in music, fitness and technology.
PMYB partnered with Betron to generate brand awareness for the brand and drive traffic to their Amazon landing pages. Fashion, Lifestyle, Gaming and Fitness Chromo-Influencers™ were utilised to reach the campaign target audience.
We focussed on highlighting the affordability of the high-quality audio products, organically tying them into the day-to-day routines of the Chromo-Influencers™.