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Tayla

Influencer Marketing Success Stories
April 24, 2019

How Gymshark Grew a £100M Business in 7 years with Influencers!

Gymshark has become one of the world’s most successful and influential fitness apparel online retailers in recent years. In a short space of time it has become internationally renowned and…
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Influencer Marketing Tips
April 17, 2019

7 Key Characteristics that Increase the Authenticity of Influencers

The very essence of influencer marketing comes from authenticity. Without it, influencer marketing would not exist. It’s no secret that social media influencers have changed the face of marketing for…
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travel influencer campaigns
Influencer CampaignsInfluencer Marketing Tips
March 18, 2019

7 Great Travel Influencer Campaigns that Increased the Sales of Travel Brands!

Travel Influencer Campaigns you have to hear about! Influencer marketing continues to dominate the travel industry. Why? Because more brands and more top influencer marketing agencies are helping brands to…
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Nathan Alexander
Influencer Marketing Success Stories
March 7, 2019

How Nathan Alexander from Boda Skins Built a Multi-million Pound Business Through Influencers

Nathan Alexander, CEO of Boda Skins, first dabbled in influencer marketing during the early stages of his business, back in 2013. Back then, the move seemed like a massive gamble…
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Instagram fraud
Ad fraud News
February 7, 2019

Instagram vs Instagram Fraud – The Battle is Heating up

Instagram fraud has been a contentious issue for some years now. There are very few people in social media who are not rattled by disingenuous Instagram users – including brands,…
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fake instagrammers
Influencer Marketing Fraud
October 17, 2018

How Fake Instagrammers Tricked Brands. Due diligence is needed!

The Wild West of Influencer Marketing Still Exists A fairly recent investigation has proven, once again that fake Instagrammers can - and do trick brands on a regular basis. The…
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CAP guidelines
Influencer Marketing Regulation
October 8, 2018

The New Ad Disclosure CAP Guidelines – Everything You Need to Know

CAP Guidelines - Here’s What You Need to Know Not long ago, the CAP (the Committee of Advertising Practice) sent us the brand new CAP guidelines and we thought we'd share…
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18-25 year old demographic
Influencer Marketing Tips
October 1, 2018

How to Easily Target the 18-25 year old Demographic, Locally, Nationally and Globally!

18-25 Year Olds, a Key Demographic! 18-25 year olds are a key demographic for thousands of brands in countless industries across the world - from music to fashion, and fitness…
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September 24, 2018

6 Influencer niches you never thought you’d see

There are over 50 prominent influencer niches in the influencer marketing field. And there are many more sub-categories of these niches. Influencer marketing is no longer an experiment. Many top…
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September 17, 2018

20 Top Brands Conducting Influencer Marketing Campaigns with Love Island Celebs!

Love Island Celebs and Future Influencer Marketing! Since its relaunch three years ago, Love Island has become the TV programme that grips millions of ITV2 viewers week by week, and…
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