All Posts By

Tayla Mundy-Gill

fake instagrammers
Influencer Marketing Fraud
October 17, 2018

How Fake Instagrammers Tricked Brands. Due diligence is needed!

The Wild West of Influencer Marketing Still Exists A fairly recent investigation has proven, once again that fake Instagrammers can - and do trick brands on a regular basis. The…
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CAP guidelines
Influencer Marketing Regulation
October 8, 2018

The New Ad Disclosure CAP Guidelines – Everything You Need to Know

CAP Guidelines - Here’s What You Need to Know Not long ago, the CAP (the Committee of Advertising Practice) sent us the brand new CAP guidelines and we thought we'd share…
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18-25 year old demographic
Influencer Marketing Tips
October 1, 2018

How to Easily Target the 18-25 year old Demographic, Locally, Nationally and Globally!

18-25 Year Olds, a Key Demographic! 18-25 year olds are a key demographic for thousands of brands in countless industries across the world - from music to fashion, and fitness…
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September 24, 2018

6 Influencer niches you never thought you’d see

There are over 50 prominent influencer niches in the influencer marketing field. And there are many more sub-categories of these niches. Influencer marketing is no longer an experiment. Many top…
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September 17, 2018

20 Top Brands Conducting Influencer Marketing Campaigns with Love Island Celebs!

Love Island Celebs and Future Influencer Marketing! Since its relaunch three years ago, Love Island has become the TV programme that grips millions of ITV2 viewers week by week, and…
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instagram shopping
September 6, 2018

The Future of In-App Instagram Shopping

Instagram shopping (also referred to as ‘Shopping on Instagram’ by Instagram) is one of the most innovative features available on the social platform. But Instagram are seemingly about to make…
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musically tik tok launch party
August 6, 2018

Tik Tok and Musical.ly are Merging to Form a New Short Video Platform!

 Tik Tok and musical.ly are Merging! It’s official! Our client, the hugely popular global video app, musical.ly has merged with Tik Tok. Our team at PMYB were delighted to be invited to the official…
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