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Andrew

Influencer marketing conferences - tommy hilfiger
Influencer Marketing News
March 25, 2019

11 Influencer Marketing Conferences and Events for 2019

Influencer marketing has exploded over the last few years and is now an integral part of social media and content marketing. Because of this, there are many conferences and events…
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Disney corporate values
Influencer Marketing Tips
March 11, 2019

Matching Your Influencer’s Values with your Company’s Corporate Values is Even More Crucial

Chris Wilson, PMYB Co-Founder: “Real influence in the right hands drives awareness, engagement and conversions. However, it also heavily impacts the perception of your brand. Maintaining your brand's identity and…
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Private sign
February 28, 2019

Why are so Many Popular Instagram Accounts Going Private Now?

In late 2017 the most followed Instagram user at the time, Selena Gomez, went private. Of course, her millions of existing followers wouldn’t have noticed this. They had already been…
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Influencer Marketing Tips
February 26, 2019

Why Brands Need to Think More Like a Chromo-Influencer

Chromo-Influencers™ have become the kings and queens of social media. The most prominent influencers (Chromo-Influencers™) produce and deliver content that evokes the emotions of their followers. By definition, they have…
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Influencer Marketing Tips
February 4, 2019

7 Things Travel Companies Must Avoid in Influencer Marketing Campaigns

Why Chromo-Influencers™ are Perfect for Travel Companies Are you a founder, director or manager at a travel brand? Well, you've already got a headstart in the influencer marketing game. The…
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YouTube stories
January 10, 2019

YouTube Stories – The Next Big Influencer Marketing Platform

Snapchat was the first social platform that facilitated the ability for you to tell a story in a series of interconnected images (and later videos). Before long Facebook saw benefit…
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Influencer Marketing Tips
November 13, 2018

Why You Should Adopt a Multi-Platform Approach to Influencer Marketing

You've probably been advised to opt Instagram as your designated platform for utilising influencers. But this doesn't apply to every marketer. You need to hit up the social platforms which…
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music influencers violinist tiktok
November 1, 2018

TikTok is Not Just for Music Influencers and Recording Artists

While a portion of the platform's creators are music influencers and musicians, there are a lot more influencers from a wide range of influencer niches on the platform. TikTok is…
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beating the Instagram algorithm
Influencer Marketing Tips
October 30, 2018

5 Ways Influencers are Beating the New Instagram Algorithm

You're not alone. B2C brands are finding it increasingly difficult to grow their social media followings. And that's mainly due to recent changes in the Instagram algorithm, following close behind…
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fake influencers influencer fraud
Influencer Marketing Fraud
October 10, 2018

Fake Influencers Lead to Fake Success – The Dangers of Influencer Fraud

Much of the success of influencer marketing is due to the quality of the influencers utilised. As we all know, not everyone with thousands or even hundreds of thousands of…
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