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Influencer Marketing Tips
February 4, 2019

7 Things Travel Companies Must Avoid in Influencer Marketing Campaigns

Why Chromo-Influencers™ are Perfect for Travel Companies Are you a founder, director or manager at a travel brand? Well, you've already got a headstart in the influencer marketing game. The…
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YouTube stories
January 10, 2019

YouTube Stories – The Next Big Influencer Marketing Platform

Snapchat was the first social platform that facilitated the ability for you to tell a story in a series of interconnected images (and later videos). Before long Facebook saw benefit…
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Influencer Marketing Tips
November 13, 2018

Why You Should Adopt a Multi-Platform Approach to Influencer Marketing

You've probably been advised to opt Instagram as your designated platform for utilising influencers. But this doesn't apply to every marketer. You need to hit up the social platforms which…
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music influencers violinist tiktok
November 1, 2018

TikTok is Not Just for Music Influencers and Recording Artists

While a portion of the platform's creators are music influencers and musicians, there are a lot more influencers from a wide range of influencer niches on the platform. TikTok is…
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beating the Instagram algorithm
Influencer Marketing Tips
October 30, 2018

5 Ways Influencers are Beating the New Instagram Algorithm

You're not alone. B2C brands are finding it increasingly difficult to grow their social media followings. And that's mainly due to recent changes in the Instagram algorithm, following close behind…
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fake influencers influencer fraud
Influencer Marketing Fraud
October 10, 2018

Fake Influencers Lead to Fake Success – The Dangers of Influencer Fraud

Much of the success of influencer marketing is due to the quality of the influencers utilised. As we all know, not everyone with thousands or even hundreds of thousands of…
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Soft drink companies
Influencer Campaigns
September 20, 2018

8 Soft Drink Companies Winning with Influencer Marketing Campaigns

Welcome! You’re on the PMYB blog. We’re the influencer marketing agency that disrupted the influencer marketing industry through our scientific, data-driven approach to identifying effective influencers. We design, implement and execute…
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Influencer Marketing Tips
September 13, 2018

46 Video Content Marketing Stats and Facts for 2018

We're PMYB, an influencer marketing agency that specialises in running influencer campaigns for the biggest brands and most-promising startups worldwide, including global video social media platform, Tik Tok, the world's…
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Advertising News
July 17, 2018

Is Traditional Television Advertising Dying in 2018?

For years television advertising was considered the pinnacle of marketing. Companies that could afford television advertising found themselves gaining more traction than their competitors. Many felt that the ultimate achievement…
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