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B2B Marketing Expo 2019 PMYB team
April 1, 2019

The 2019 B2B Marketing Expo from PMYB’s Perspective

Our 2019 B2B Marketing Expo Exhibit Like last year, several members of our influencer marketing agency attended the 2019 B2B Marketing Expo, which was again held at London's ExCel Center.…
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Influencer Marketing Success Stories
March 21, 2019

FULL INTERVIEW: How Influencers Transformed the Fresh Ego Kid Brand (with Founder, Marvin Morgan)

Marvin Morgan's Personal Experiences with Influencers Fresh Ego Kid Founder and professional footballer, Marvin Morgan sat down with PMYB to describe his personal journey of creating a formidable streetwear fashion…
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March 19, 2019

Instagram Checkout has arrived – The Game-Changing Instagram Feature!

The Long-awaited Instagram Checkout Feature It's confirmed. Instagram's in-app shopping experience has been improved. Instagram has now become a direct e-commerce platform. Today, the company introduced its long-awaited Instagram 'Checkout'…
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uber app downloads
Influencer Marketing News
March 4, 2019

How Chromo-Influencers™ Are Easily Driving App Downloads

Paid social is certainly an effective way to drive app downloads. However, high calibre influencers and the right strategy can empower you to drive higher volumes of meaningful downloads. Complimenting…
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Influencer Marketing Tips
February 22, 2019

Key Opinion Leaders (KOLs) vs Influencers – Who Suits Your Campaign?

Key opinion leaders (KOLs) are recognized experts in an industry or specific area of knowledge. KOLs are the go-to people for advice. There always have been KOLs – they have…
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influencer marketing going nowehere
Influencer Marketing News
February 13, 2019

9 Reasons Why Influencer Marketing is not Going Anywhere

Every time a new marketing technique gets traction, there will always be cynics who claim that the latest “craze” is a “bubble”. So it should be no surprise that some…
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12 PMYB Influencer marketing predictions
Influencer Marketing News
January 30, 2019

12 Influencer Marketing Predictions for 2019

It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
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How Long Your Influencer Video Ads
Influencer Marketing Tips
January 7, 2019

How Long Your Influencer Video Ads Should be on Each Social Platform

We're PMYB, a leading influencer marketing agency that develops and implements influencer strategies for the biggest brands and most-promising startups across the world. That includes global video social media platform,…
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botb influencer marketing lotus
Influencer Marketing News
December 31, 2018

7 Major Developments for Influencer Marketing in 2018

A year ago, we pondered what would happen with influencer marketing in 2018. Our predictions turned out to be very accurate. In particular, we noticed the popularisation of new influencer…
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fake ads
Influencer Marketing Fraud
December 20, 2018

Instagrammers are posting Fake Ads to Build Credibility

Some Instagrammers are reportedly producing Instagram posts, featuring the products of leading brands. However, the problem is that they are calling them sponsored ads, despite them not being paid by…
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