All Posts By

PMYB

KOLs
Influencer Marketing Tips
February 22, 2019

Key Opinion Leaders (KOLs) vs Influencers – Who Suits Your Campaign?

Key opinion leaders (KOLs) are recognized experts in an industry or specific area of knowledge. KOLs are the go-to people for advice. There always have been KOLs – they have…
Read More
influencer marketing going nowehere
Influencer Marketing News
February 13, 2019

9 Reasons Why Influencer Marketing is not Going Anywhere

Every time a new marketing technique gets traction, there will always be cynics who claim that the latest “craze” is a “bubble”. So it should be no surprise that some…
Read More
12 PMYB Influencer marketing predictions
Influencer Marketing News
January 30, 2019

12 Influencer Marketing Predictions for 2019

It is fair to say that Influencer Marketing is ready for a big year in 2019. We saw massive strides in the industry throughout 2018 and we will continue to…
Read More
How Long Your Influencer Video Ads
Influencer Marketing Tips
January 7, 2019

How Long Your Influencer Video Ads Should be on Each Social Platform

We're PMYB, a leading influencer marketing agency that develops and implements influencer strategies for the biggest brands and most-promising startups across the world. That includes global video social media platform,…
Read More
botb influencer marketing lotus
Influencer Marketing News
December 31, 2018

7 Major Developments for Influencer Marketing in 2018

A year ago, we pondered what would happen with influencer marketing in 2018. Our predictions turned out to be very accurate. In particular, we noticed the popularisation of new influencer…
Read More
fake ads
Influencer Marketing Fraud
December 20, 2018

Instagrammers are posting Fake Ads to Build Credibility

Some Instagrammers are reportedly producing Instagram posts, featuring the products of leading brands. However, the problem is that they are calling them sponsored ads, despite them not being paid by…
Read More
strategic narrative emotional brain
Psychology in Advertising
November 26, 2018

How a Strategic Narrative Opens the Emotional Brain

Implementing a Strategic Narrative in Influencer Marketing Everybody connects with stories. We're living them every day and every second. They can bring your brand to life in the eyes of your audience,…
Read More
the majority illusion (Crowd)
Psychology in Advertising
November 20, 2018

How the Majority Illusion Makes Influencers so Powerful!

The Majority Illusion: What Makes Influencers so Powerful! Most people jump into influencer marketing because they know influencers make audiences act. However, not many actually consider how and why these…
Read More
measure roi - influencer marketing (woman sat down)
Influencer Marketing Tips
November 8, 2018

3 Unique Ways to Measure ROI in Influencer Marketing

In some ways, influencer marketing is no different from any other form of marketing. To be of value to your business, you need to demonstrate that it can provide an…
Read More
Influencer Marketing Tips
November 5, 2018

4 Proven Ways You Can Add Value To Your Influencer Campaigns

Welcome to the PMYB blog. We’re the influencer marketing agency that disrupted the influencer marketing industry through our scientific, data-driven approach to identifying effective influencers. We develop, implement and execute influencer…
Read More
Show Buttons
Hide Buttons