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strategic narrative emotional brain
Psychology in Advertising
November 26, 2018

How a Strategic Narrative Opens the Emotional Brain

Implementing a Strategic Narrative in Influencer Marketing Everybody connects with stories. We're living them every day and every second. They can bring your brand to life in the eyes of your audience,…
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the majority illusion (Crowd)
Psychology in Advertising
November 20, 2018

How the Majority Illusion Makes Influencers so Powerful!

The Majority Illusion: What Makes Influencers so Powerful! Most people jump into influencer marketing because they know influencers make audiences act. However, not many actually consider how and why these…
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measure roi - influencer marketing (woman sat down)
Influencer Marketing Tips
November 8, 2018

3 Unique Ways to Measure ROI in Influencer Marketing

In some ways, influencer marketing is no different from any other form of marketing. To be of value to your business, you need to demonstrate that it can provide an…
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Influencer Marketing Tips
November 5, 2018

4 Proven Ways You Can Add Value To Your Influencer Campaigns

Welcome to the PMYB blog. We’re the influencer marketing agency that disrupted the influencer marketing industry through our scientific, data-driven approach to identifying effective influencers. We develop, implement and execute influencer…
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Influencer Marketing News
October 26, 2018

A Statistical Review of Influencer Engagement Rates in 2018

At PMYB, we know that the majority of our readers are well versed on the benefits of influencer marketing. We also know that most of you see right through vanity…
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Rohan Midha Sky News ad disclosure talk
Advertising News
August 18, 2018

Sky News: PMYB Co-founder Debates Influencer Ad Disclosure

On Thursday, our co-founder and MD of Influencer Marketing Agency, PMYB (Rohan Midha) appeared on Sky News to discuss the issues surrounding influencer ad disclosure. If you aren’t currently declaring…
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BBC radio 4 - The Bottom Line with Evan Davis
Advertising NewsPMYB News
July 23, 2018

Quick Summary: PMYB featured on BBC 4 Radio Panel Show, The Bottom Line

PMYB MD and co-founder, Rohan Midha, was invited to make a guest appearance on BBC Radio 4's radio show and podcast, 'The Bottom Line', in which he spoke on the…
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B2B Marketing Expo 2018 PMYB
April 4, 2018

The 2018 B2B / B2C Marketing Expo from PMYB’s Perspective

Our B2B / B2C Marketing Expo Exhibition Several members of our influencer marketing agency visited the 2018 B2B / B2C Marketing Expo, which was held at the Excel Center in…
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technology influencers pmyb
March 23, 2018

10 Popular Technology Influencers for your Campaign – Part 2

5. Erica Griffin 700k YouTube subscribers Erica Griffin is one of the biggest female technology influencers on the planet - and it’s easy to see why. Griffin is highly educated…
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Advertising News
July 7, 2017

Virgin Media, Sky and Facebook plan to improve brand safety

Virgin Media and Sky have decided to partner together in order to provide what they hope will be a good alternative to digital amid transparency. While Facebook created new features…
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