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love island partner with I saw it first
Influencer Marketing News
June 6, 2019

Will Love Island’s New Sponsor be as Successful as Misguided were Last Year?

Although Love Island has received a lot of flack in recent times, Love Island once again broke viewing records with 3.3M people watching this year's launch. A few days ago,…
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Influencer Type Comparison Infographic
Influencer Marketing Tips
June 4, 2019

A Deep Comparison of the Different Types of Influencers

The evolution of social media has empowered many people to creatively express themselves online. Some have small followings which they express themselves to, while others have large followings to showcase…
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hiding likes on instagram
May 28, 2019

Why Instagram May Cancel Hiding Likes

It hasn't been long since Instagram rolled out a beta-test to hide like counts from photos and view counts from videos. This change has come about during a period where…
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Human Raza, Instagram Influencer
Influencer Marketing News
May 2, 2019

How Instagram Influencer, Humna Raza, Helped Save a Life

Evidently, Influencers attract a lot of attention. But it's not always for the right reasons. Studies have found that most people are naturally drawn towards negative stories, as opposed to…
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B2B Marketing Expo 2019 PMYB team
April 1, 2019

The 2019 B2B Marketing Expo from PMYB’s Perspective

Our 2019 B2B Marketing Expo Exhibit Like last year, several members of our influencer marketing agency attended the 2019 B2B Marketing Expo, which was again held at London's ExCel Center.…
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Influencer Marketing Success Stories
March 21, 2019

FULL INTERVIEW: How Influencers Transformed the Fresh Ego Kid Brand (with Founder, Marvin Morgan)

Marvin Morgan's Personal Experiences with Influencers Fresh Ego Kid Founder and professional footballer, Marvin Morgan sat down with PMYB to describe his personal journey of creating a formidable streetwear fashion…
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March 19, 2019

Instagram Checkout has arrived – The Game-Changing Instagram Feature!

The Long-awaited Instagram Checkout Feature It's confirmed. Instagram's in-app shopping experience has been improved. Instagram has now become a direct e-commerce platform. Today, the company introduced its long-awaited Instagram 'Checkout'…
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uber app downloads
Influencer Marketing News
March 4, 2019

How Chromo-Influencers™ Are Easily Driving App Downloads

Paid social is certainly an effective way to drive app downloads. However, high calibre influencers and the right strategy can empower you to drive higher volumes of meaningful downloads. Complimenting…
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Influencer Marketing Tips
February 22, 2019

Key Opinion Leaders (KOLs) vs Influencers – Who Suits Your Campaign?

Key opinion leaders (KOLs) are recognized experts in an industry or specific area of knowledge. KOLs are the go-to people for advice. There always have been KOLs – they have…
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influencer marketing going nowehere
Influencer Marketing News
February 13, 2019

9 Reasons Why Influencer Marketing is not Going Anywhere

Every time a new marketing technique gets traction, there will always be cynics who claim that the latest “craze” is a “bubble”. So it should be no surprise that some…
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