The ‘Designer Bag Competition’ Campaign

Arm Candy X PMYB Chromo-Influencer Case Study

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Arm Candy’s Campaign Objective

PMYB were asked to drive Arm Candy sales and raise the brand awareness of Arm Candy in the UK. We exceeded Arm Candy’s set targets in fine fashion.

Target Market

UK females, aged between 18 and 50 that are interested in handbags, design brands and the celebrity lifestyle.

PMYB’s Solution

PMYB collaborated with Fashion, Lifestyle and Family Chromo-Influencers to build Arm Candy’s presence. The purposeful, direct Instagram and YouTube content we produced really drove interest from the right people.

We outperformed our targets by driving a high volume of competition entries and sales, increasing Arm Candy’s overall Instagram follower count in the process through Chromo-Influencers. The engagement of our campaign also exceeded the expectations set by Arm Candy.


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We exceeded the expectations of Arm Candy in fine fashion...

Total Impressions
New Followers
Engagement Rate

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