Apple Music Campaign Main Objective
- Raise awareness of Apple’s sponsorship of the Brit Awards
Target Market
18 – 35-year-olds within the UK
PMYB’s Solution
We posted tweets onto 31 of the biggest and most popular social Twitter accounts which we own, manage and collaborate with.
The amplified content put Apple Music on the top of the minds of millions of target consumers.
In doing so, we contributed to the worldwide trending of the #TheBRITs hashtag.
Targets Achieved
We assisted in making the hashtag #TheBRITs trend worldwide. As well as the awareness benefits, we also majorly boosted Apple Music’s subscription registrations.
15
Combined Follower Reach
2
Impressions
31
Tweets
10
Popular Twitter Accounts
