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Apple Music Worldwide Trend Campaign for #TheBRITs

A PMYB X Apple Music Twitter Influencer Case Study

Apple’s Campaign Main Objective

  • Raise awareness of Apple Music’s sponsorship of the annual Brit Awards
  • Get #TheBRITs trending worldwide

Target Market

UK residents within the ages of 18 and 35

PMYB’s Solution

We posted tweets onto 31 of the biggest and most popular social Twitter accounts which we own, manage and collaborate with.

The amplified content put Apple Music on the top of the minds of millions of target consumers.

In doing so, we contributed to the worldwide trending of the #TheBRITs hashtag.


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We Heavily Exceeded our Campaign KPI Targets in Style

We assisted in making the hashtag #TheBRITs trend worldwide. Additionally, we majorly boosted Apple Music’s subscription registrations.

Combined Follower Reach

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