Apple Music x PMYB Social Amplification Campaign

Trend Worldwide with PMYB! – #TheBRITs

Apple music logo

Apple Music Campaign Main Objective

  • Raise awareness of Apple’s sponsorship of the Brit Awards


Target Market

18 – 35-year-olds within the UK


PMYB’s Solution

We posted tweets onto 31 of the biggest and most popular social Twitter accounts which we own, manage and collaborate with.

The amplified content put Apple Music on the top of the minds of millions of target consumers.

In doing so, we contributed to the worldwide trending of the #TheBRITs hashtag.


Targets Achieved

We assisted in making the hashtag #TheBRITs trend worldwide. As well as the awareness benefits, we also majorly boosted Apple Music’s subscription registrations.

Combined Follower Reach
Popular Twitter Accounts

Make your brand our next success story!

Enquire Now

Explore Featured PMYB Case Studies