A PMYB X Apple Music Twitter Influencer Case Study
Apple’s Campaign Main Objective
- Raise awareness of Apple Music’s sponsorship of the annual Brit Awards
- Get #TheBRITs trending worldwide
Target Market
UK residents within the ages of 18 and 35
PMYB’s Solution
We posted tweets onto 31 of the biggest and most popular social Twitter accounts which we own, manage and collaborate with.
The amplified content put Apple Music on the top of the minds of millions of target consumers.
In doing so, we contributed to the worldwide trending of the #TheBRITs hashtag.
Platform
We Heavily Exceeded our Campaign KPI Targets in Style
We assisted in making the hashtag #TheBRITs trend worldwide. Additionally, we majorly boosted Apple Music’s subscription registrations.
15
Combined Follower Reach
2
Impressions
31
Tweets
