Apple Music Campaign Main Objective
- Raise awareness of Apple’s sponsorship of the Brit Awards
18 – 35-year-olds within the UK
We posted tweets onto 31 of the biggest and most popular social Twitter accounts which we own, manage and collaborate with.
The amplified content put Apple Music on the top of the minds of millions of target consumers.
In doing so, we contributed to the worldwide trending of the #TheBRITs hashtag.
We assisted in making the hashtag #TheBRITs trend worldwide. As well as the awareness benefits, we also majorly boosted Apple Music’s subscription registrations.