High Exposure Campaign (Apple Music Case Study)

Apple Music Case Study: PMYB helped amplify the Brit Awards 2017 to make it the trending topic on Twitter.

The Client – Apple Music

Undoubtedly, everybody knows who Apple Music is. Nonetheless, Apple is a music-streaming service, developed by Apple Inc. They are the global giants in the music industry and loved by millions across the world.


Campaign Objective

The main objective of the campaign was to raise the overall awareness of the 2017 Brit Awards before, during and after the event. Social Amplification was the service provided.

Apple music campaign

 Campaign KPI’s & Numbers

Combined follower reach
Total Impressions
Popular Student Twitter Accounts

What we did and who we used


The Apple Music campaign we carried out consisted of tweeting out on a few of the biggest accounts on Twitter. We help manage the biggest accounts on Twitter so were able to execute the campaign within 48 hours. The content we produced put Apple Music at the top of their target consumers minds.

Likewise, we assisted in making the hashtag #BRITs2017 trend worldwide. As well as the awareness benefits, we were told that we boosted Apple Music’s subscription registrations.

Do you want PMYB to create and execute a Social Amplification that will raise the awareness of your brand? Alternatively, do you want us to create your very own Chromo-Influencer® campaign? Well, get in touch here today!

influencer marketing agency | PMYB