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Advertising News

Rohan Midha Sky News ad disclosure talk
Advertising News
August 18, 2018

Sky News: PMYB Co-founder Debates Influencer Ad Disclosure

On Thursday, our co-founder and MD of Influencer Marketing Agency, PMYB (Rohan Midha) appeared on Sky News to discuss the issues surrounding influencer ad disclosure. If you aren’t currently declaring…
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BBC radio 4 - The Bottom Line with Evan Davis
Advertising NewsPMYB News
July 23, 2018

Quick Summary: PMYB featured on BBC 4 Radio Panel Show, The Bottom Line

PMYB MD and co-founder, Rohan Midha, was invited to make a guest appearance on BBC Radio 4's radio show and podcast, 'The Bottom Line', in which he spoke on the…
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Advertising News
July 17, 2018

Is Traditional Television Advertising Dying in 2018?

For years television advertising was considered the pinnacle of marketing. Companies that could afford television advertising found themselves gaining more traction than their competitors. Many felt that the ultimate achievement…
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Advertising News
June 5, 2018

UK Advertising Industry Enquiry – How it could Influencer Marketing.

UK Advertising Industry Enquiry Not too long ago, The House of Lords published the findings from its inquest into the future of the UK advertising industry. The outcome? Not so surprisingly,…
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google hompepage
Advertising News
July 24, 2017

Google homepage to be given major re-design

The Google homepage news feed The Google homepage has been a sign of consistency and familiarity in an ever-changing world. But things are about to drastically change for the first…
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Virgin-Media
Advertising News
July 7, 2017

Virgin Media, Sky and Facebook plan to improve brand safety

Virgin Media and Sky have decided to partner together in order to provide what they hope will be a good alternative to digital amid transparency. While Facebook created new features…
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google fine
Advertising News
June 28, 2017

EU give Google Fine: Record €2.4 billion over search engine abuse

Google Fine - Abuse of Market Dominance The Google Fine: Google has received a record-breaking fine of €2.4 billion over its abuse of power when building their shopping comparison service.…
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Advertising News
June 8, 2017

Vodafone BLOCKS ads from sites under new guidelines

Vodafone Blocks Ads Vodafone blocks ads in an attempt to protect their brand. This follows the controversy of advertisements appearing on sites that predominantly contain "hate speech" and/or "fake news". The mobile…
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Youtube extremist videos - google ipad
Advertising News
May 22, 2017

Google Tightens Grip on Advertisers – Extremist Videos Saga

Google Issue Advertisers Promise Google recently faced an exodus of advertisers from its search engine and video channel due to extremist videos. Major advertisers pulled their ads after they were…
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Ad fraud NewsAdvertising News
May 16, 2017

Facebook Spam: Low quality pages in newsfeed to be restricted

Goodbye Facebook Spam Facebook's latest algorithm changes have confirmed content is king. The social media giant has decided to take a stand using artificial intelligence to identify and penalise Facebook…
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